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Personas: What They Are and Why You Should Care

Kick your law firm’s digital marketing strategy up a notch by truly understanding your audiences Understanding your audiences can be complex. While free tools like Google Analytics have made it easy to tap data related to keyword searches, website traffic and content performance to learn more about online audience behavior, the next-level strategy is identifying […] Read More →

Stand Out: How to Create Unique TV Ads for your Law Firm

7 EXAMPLES OF COMPELLING, NOT CHEESY, LEGAL COMMERCIALS Every lawyer can play in the TV advertising space and win new business. But you have to be doing something different than the other firm. The originality and authenticity of your campaign is critical to capturing new eyeballs; making prospective clients stop, think and remember your firm; establishing an […] Read More →

 6 Intake Mistakes You Can Fix Today to Be More Profitable!

Intake is low-hanging fruit for lawyers. However, far too many attorneys focus efforts and marketing dollars on generating more leads, rather than finding the people and implementing the processes that can truly convert those leads to cases. Law firms that learn to master an intake process that’s right for their brand will ultimately garner more cases that […] Read More →

Just Another Day: A New Legal Advertising Campaign

In the legal advertising landscape it’s harder than ever to create messaging or creative that stands out, grabs attention and separates you from the rest of the competition. “Just Another Day” is not just another talking head TV commercial.  It’s dramatic, entertaining, engaging and most importantly memorable. It will keep people guessing, and in the […] Read More →

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