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Want better cases from TV?

February 19, 2015 11:28 pm Published by Comments Off

Talk to viewers like you’d talk to a jury Would you talk to a jury the way your TV ads talk to the pubic? It’s a question worth considering the next time you take a critical look at the success of your television advertising campaign—and quality of cases it yields....

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Turn Your Legal Website Into a Profit Machine

February 4, 2015 9:35 pm Published by Comments Off

dots

You spend thousands of TV advertising dollars every month to drive people to your website. But what happens when they get there? Do you even know? Here are some questions to consider: Do they leave too soon, leaving your law firm with a missed opportunity? Does your website’s look and...

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Do Your Legal Commercials and Website Work Together?

January 7, 2015 6:19 pm Published by Comments Off

start off right

There’s nothing more inspiring than a fresh start. Each new year is an opportunity to position your law firm for success. January is a time for reflecting, revamping what’s not working, and taking business to a new level in 2015. Two key advertising channels to review right now are your...

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The Second Screen and Integrated Legal Marketing Campaigns

December 22, 2014 11:16 pm Published by Comments Off

dual

Do you know what “second screen viewing” is? You can’t afford not to know, especially if your law firm is using television as an advertising platform. Television is Still the “First Screen” The “first screen” is the television – which, for now, is still the most powerful medium for getting...

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