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Intelligent Display: What it is, and Why Lawyers Should Care

September 10, 2014 9:34 pm Published by Comments Off

intelligent display legal marketing

Years ago, digital display advertising was about placing ads on websites where we assumed our target audience was spending time online. Generally, this “educated guess” or shotgun like approach would deliver hit or miss results that were difficult to track and hard to prove a positive return on investment. All...

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The Three Keys to Successful Legal Commercials

August 29, 2014 2:00 pm Published by Comments Off

Effective Legal Advertising

In an aggressively competitive atmosphere like the legal industry, attorneys need to leverage everything in their power to stand out from the pack. And a TV commercial—made by a third party laser-focused on production—is still one of the most dominant and far-reaching forms of paid media to do just that....

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Ratchet Up Your Referrals

May 6, 2014 4:34 pm Published by Comments Off

referrals

The strongest law firms know that referrals bring in the strongest cases. Referrals score high points for conversion and case value. So why don’t attorneys spend more time on getting cases through past clients? Well, because it’s not as sexy as advertising. It’s more strategic. But having a solid referral...

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Worst, and Best, Legal TV Ads: Watch Now

April 8, 2014 4:43 pm Published by Comments Off

Today we’ve lined up two spots that Network Affiliates has produced for our clients. We’d like you to take a look at these and then jot down a two-column list of what elements were effective and ineffective in these commercials. As you watch the videos, consider the following questions: What was...

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Re-Engage Your Internet Marketing Strategy

March 31, 2014 4:48 pm Published by Comments Off

engage internet marketing

Internet marketing is getting more multi-dimensional by the day. But before you get too distracted by the latest trends and fascinating fads, it’s important to take a survey of what’s working on the Web and what’s not. Get a gauge of where you’re ahead of the curve and where you’ve...

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