We often talk about adopting a mindset of success. It’s probably the single most important step you’ll take in the world of legal advertising and marketing. The most effective legal marketers are those who understand that success is challenging but also entirely attainable. Inherent in the whole “mindset of success” is having a plan. Once […] Read More →
Is your law firm on page 2 of the Google search results? Maybe even further back? Well, you might as well be invisible. To the overwhelming majority of Google users, the first page is the only page. For that matter, most of them won’t even scroll to the bottom of it. That’s why getting a […] Read More →
Even if you could guarantee that every single person in your city saw your ad ten times a day, it wouldn’t mean a thing if those people didn’t connect to the ad. When legal ads fail to produce a response, the content itself is usually to blame. Unfortunately, most attorney TV commercials fall into that […] Read More →
Over the last several blogs, we’ve identified the very real evolutions impacting law firms in today’s ultra-competitive legal marketing environment — challenges both internal and external in nature. Figuring out what you’re up against it is the biggest piece of the puzzle. When trying to tackle a new problem, there is no better place to get […] Read More →
Increase performance and find “free money” by consistently monitoring your law firm’s key performance indicators Attorneys continue to report that they are facing a more competitive market each and every year. With mounting influences from both inside (national and global players, Wal-Mart law firms, non-lawyer venture capitalists, tort reform) and outside (driverless cars, new standard […] Read More →
The legal landscape has never been more competitive. Firms are expending more energy than ever on legal marketing and advertising, and it’s all just to stand out from the crowd. It’s difficult, though, because lawyers aren’t exactly swimming in free time, nor did they sign up for a second career as a marketing professional. Still, every […] Read More →
It’s never been easy to become a lawyer. But these days, even if you passed the bar a few decades ago, just being a lawyer is hard. Why? Competition is a big part of the picture. More law firms are competing for the same number of clients. And more money is going into legal TV […] Read More →
Many attorneys think getting ahead of their competition can be as simple as running an ad on television. After all, no other medium puts you in such direct and immediate contact with so many potential clients. We’re here to tell you: there’s nothing “simple” about it. Just think about the TV ads you’ve seen in […] Read More →
It’s all fine and dandy to have a PPC ad or other online advertising tactic that’s driving people to your law firm’s landing page. But what if that page isn’t converting at the same rate you are driving people there? Let’s review the reason a landing page exists anyway: to convert visitors coming from marketing […] Read More →
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