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Quality or Quantity? Which Are You Asking For?

December 11, 2014 11:23 pm Published by Comments Off

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Most people in a professional service business for any amount of time have learned that the quantity over quality equation will never add up to real revenue. That doesn’t mean it’s not tempting to throw lots of marketing messages out there to see if anyone bites. Or to follow the...

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Knowing Your Customer – A Roundtable Discussion

November 25, 2014 10:43 pm Published by Comments Off

Network Affiliates Roundtable - Knowing Your Customer

In today’s fragmented media market, it’s more important than ever to understand who your customer is, and how they consume media. Each demographic you are trying to reach consumes media in radically different ways. This is especially important to understand when marketing your law firm. If you’re trying to build...

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Do Your Intake Phone Calls Sound Like This?

November 13, 2014 11:11 pm Published by Comments Off

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If you’re like most law firms, you’re already spending thousands of dollars to generate leads. Ultimately, the goal is to turn as many of those phone calls into real, paying cases – right? If that’s the goal, then you can’t afford to let any leads simply fall through the cracks...

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Legal Television Creative That Produces Results

October 28, 2014 10:59 pm Published by Comments Off

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It’s not a stretch to group 95% of all legal commercials aired today in the same category: “It’s all about me.” Too often we see TV ads—even from some of largest firms spending the most money in a given market—that focus almost exclusively on the lawyer or law firm. Want...

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7 Reasons You Must Invest In Your Law Firm’s Website

October 16, 2014 2:41 pm Published by Comments Off

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Does the website matter anymore? Do people still use, or even care about, websites? With the proliferation of social platforms and mobile obsessions, these are legitimate questions. The short answer is an emphatic “Yes” to both. And in the legal world, the website is still one of the most important...

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