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Do Your Legal Commercials and Website Work Together?

January 7, 2015 6:19 pm Published by Comments Off

start off right

There’s nothing more inspiring than a fresh start. Each new year is an opportunity to position your law firm for success. January is a time for reflecting, revamping what’s not working, and taking business to a new level in 2015. Two key advertising channels to review right now are your...

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The Second Screen and Integrated Legal Marketing Campaigns

December 22, 2014 11:16 pm Published by Comments Off

dual

Do you know what “second screen viewing” is? You can’t afford not to know, especially if your law firm is using television as an advertising platform. Television is Still the “First Screen” The “first screen” is the television – which, for now, is still the most powerful medium for getting...

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Quality or Quantity? Which Are You Asking For?

December 11, 2014 11:23 pm Published by Comments Off

boardwalk

Most people in a professional service business for any amount of time have learned that the quantity over quality equation will never add up to real revenue. That doesn’t mean it’s not tempting to throw lots of marketing messages out there to see if anyone bites. Or to follow the...

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