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Knowing Your Customer – A Roundtable Discussion

November 25, 2014 10:43 pm Published by Comments Off

Network Affiliates Roundtable - Knowing Your Customer

In today’s fragmented media market, it’s more important than ever to understand who your customer is, and how they consume media. Each demographic you are trying to reach consumes media in radically different ways. This is especially important to understand when marketing your law firm. If you’re trying to build...

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Do Your Intake Phone Calls Sound Like This?

November 13, 2014 11:11 pm Published by Comments Off

If you’re like most law firms, you’re already spending thousands of dollars to generate leads. Ultimately, the goal is to turn as many of those phone calls into real, paying cases – right? If that’s the goal, then you can’t afford to let any leads simply fall through the cracks...

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Legal Television Creative That Produces Results

October 28, 2014 10:59 pm Published by Comments Off

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It’s not a stretch to group 95% of all legal commercials aired today in the same category: “It’s all about me.” Too often we see TV ads—even from some of largest firms spending the most money in a given market—that focus almost exclusively on the lawyer or law firm. Want...

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7 Reasons You Must Invest In Your Law Firm’s Website

October 16, 2014 2:41 pm Published by Comments Off

hardest-working-employee

Does the website matter anymore? Do people still use, or even care about, websites? With the proliferation of social platforms and mobile obsessions, these are legitimate questions. The short answer is an emphatic “Yes” to both. And in the legal world, the website is still one of the most important...

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Add to Your Bottom Line by Focusing on Call Intake

September 25, 2014 6:13 pm Published by Comments Off

Your Call Intake Is Losing Your Law Firm Money

Intake and conversion are two words regularly tied together in the legal marketing world. But how about owned media? These days, the marketing messages you own and control deserve to be a much bigger part of intake anatomy and the conversion conversation. Let’s start with a quick recap of a...

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