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Legal Television Creative That Produces Results

October 28, 2014 10:59 pm Published by Comments Off

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It’s not a stretch to group 95% of all legal commercials aired today in the same category: “It’s all about me.” Too often we see TV ads—even from some of largest firms spending the most money in a given market—that focus almost exclusively on the lawyer or law firm. Want...

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7 Reasons You Must Invest In Your Law Firm’s Website

October 16, 2014 2:41 pm Published by Comments Off

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Does the website matter anymore? Do people still use, or even care about, websites? With the proliferation of social platforms and mobile obsessions, these are legitimate questions. The short answer is an emphatic “Yes” to both. And in the legal world, the website is still one of the most important...

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Add to Your Bottom Line by Focusing on Call Intake

September 25, 2014 6:13 pm Published by Comments Off

Your Call Intake Is Losing Your Law Firm Money

Intake and conversion are two words regularly tied together in the legal marketing world. But how about owned media? These days, the marketing messages you own and control deserve to be a much bigger part of intake anatomy and the conversion conversation. Let’s start with a quick recap of a...

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Intelligent Display: What it is, and Why Lawyers Should Care

September 10, 2014 9:34 pm Published by Comments Off

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Years ago, digital display advertising was about placing ads on websites where we assumed our target audience was spending time online. Generally, this “educated guess” or shotgun like approach would deliver hit or miss results that were difficult to track and hard to prove a positive return on investment. All...

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The Three Keys to Successful Legal Commercials

August 29, 2014 2:00 pm Published by Comments Off

Effective Legal Advertising

In an aggressively competitive atmosphere like the legal industry, attorneys need to leverage everything in their power to stand out from the pack. And a TV commercial—made by a third party laser-focused on production—is still one of the most dominant and far-reaching forms of paid media to do just that....

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