Kick your law firm’s digital marketing strategy up a notch by truly understanding your audiences Understanding your audiences can be complex. While free tools like Google Analytics have made it easy to tap data related to keyword searches, website traffic and content performance to learn more about online audience behavior, the next-level strategy is identifying […] Read More →
The traits, tone and temperament that will make a great face for your firm A spokesperson for any legal brand must wear a lot of hats these days. If leveraged correctly, this person will not only represent your law firm on TV, but may also set the tone for your corporate blog, social profile, speaking engagements, […] Read More →
An in depth Q & A session with Network Affiliates’ in-house PPC Expert, Buzz Banda Remember Yellow Pages? Bet you do. It used to be the bible for print advertising for lawyers. It was all rather simple back then. Reserve your ad, maybe even maximize a cover or feature spot; hone your listing; and wait for […] Read More →
7 EXAMPLES OF COMPELLING, NOT CHEESY, LEGAL COMMERCIALS Every lawyer can play in the TV advertising space and win new business. But you have to be doing something different than the other firm. The originality and authenticity of your campaign is critical to capturing new eyeballs; making prospective clients stop, think and remember your firm; establishing an […] Read More →
Intake is low-hanging fruit for lawyers. However, far too many attorneys focus efforts and marketing dollars on generating more leads, rather than finding the people and implementing the processes that can truly convert those leads to cases. Law firms that learn to master an intake process that’s right for their brand will ultimately garner more cases that […] Read More →
Now’s the time to get ahead of the curve! As much as social media is the talk of the town, the reality is people overwhelmingly use email to communicate effectively and get business done. In a highly people-driven industry such as law, this digital means of marketing is one of the most personal and direct methods […] Read More →
Although the medium has changed quite a bit in the last few years, television is still the most powerful and far reaching advertising vehicle around. Broadcast commercials cast a wide net, drawing in viewers and giving them a sense of who you are – and if they can trust you. Attorney TV advertising is a long-term […] Read More →
Data across the board proves that broadcast and cable are still the most valuable medium for lawyers. In fact, attorney TV advertising grew six times faster than all other ad spending from 2008 to 2014. Furthermore, just last year legal services took home the sixth spot on the Top 20 list of broadcast advertisers. When […] Read More →
In the legal advertising landscape it’s harder than ever to create messaging or creative that stands out, grabs attention and separates you from the rest of the competition. “Just Another Day” is not just another talking head TV commercial. It’s dramatic, entertaining, engaging and most importantly memorable. It will keep people guessing, and in the […] Read More →
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