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Why Content Equals Authenticity in Law Firm Marketing

August 27, 2015 4:28 pm Published by Comments Off on Why Content Equals Authenticity in Law Firm Marketing

content marketing law firms

A quality content strategy is key to beating the competition. Let’s face it: As a whole, one of the legal industry’s greatest challenges is getting past some damaging stereotypes about attorneys. Your law firm marketing goal? Stand away and apart from this type of competition. Top attorneys are learning that...

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The True Story of Attorney Television Advertising on a Budget

August 19, 2015 11:05 pm Published by Comments Off on The True Story of Attorney Television Advertising on a Budget

Tight monetary

Despite what you may have heard, TV advertising is accessible—even for lawyers operating on slim margins. However, making your advertising dollars go further requires a smarter, more pinpointed media strategy. Since you can’t bully your way into the market by buying up copious ad spaces and airtime, your challenge as...

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Attorney SEO is not all about ranking

August 14, 2015 8:44 pm Published by Comments Off on Attorney SEO is not all about ranking

White Keyboard with SEO Button.

Instead focus your efforts on what really brings qualified leads In the world of search engine optimization, it used to be that keywords were king. Stuffing website content with specific highly searched terms was the way to rank higher on search-page results and attempt to pull in more traffic to...

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Websites for Law Firms Must Convert to Cases

August 5, 2015 3:26 pm Published by Comments Off on Websites for Law Firms Must Convert to Cases

mobile search

Get your digital marketing up to date or risk losing new business. Law firm web development is going mobile. Why? Because more than 50% of search traffic now comes from mobile devices, with Google reporting it currently gets more U.S.-based search queries via mobile devices like smartphones than it does...

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3 Top Attorney Marketing Questions Answered

July 23, 2015 3:29 pm Published by Comments Off on 3 Top Attorney Marketing Questions Answered

why you still need to advertise

Surprise, you’ve still got to advertise! As the oldest-operating law firm advertising agency in the country, Network Affiliates has seen a thing or two in the industry. Namely: You can’t market like lawyers used to and still expect the phone to ring. These days, advertising for law firms has an...

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