November 23, 2015 10:38 pm
You learned recently that TV advertising for lawyers is beating the economy. Even as television advertising as a whole has tracked flat, legal advertising has grown six times faster from 2008 to 2014 than all other ad spending, according to the most recent Trial Lawyer Marketing report prepared for the...
November 12, 2015 6:30 pm
One important key performance indicator (KPI) for the success of any law practice is cost per lead, or CPL. Understanding how much lead generation costs your firm each month can quickly help reign in programs that aren’t delivering strong return on investment and hone your law firm marketing to deliver...
November 5, 2015 3:48 pm
As you look to next year’s TV advertising strategy, there are promising new statistics that set the legal industry up for continued success on the airwaves. Television advertising is unprecedented in terms of volume and lawyers continue to thrive on the wide-reaching platform. In fact, it would be impossible for...
October 29, 2015 9:56 pm
One of the easiest—and perhaps most overlooked—ways to get new cases is to ramp up your referral strategy. It’s widely accepted that more new business comes from referrals than any other source, with the New York Times reporting that up to 65% may be garnered this way. In marketing for...
October 22, 2015 10:26 pm
Think back on the best coach in your life. It doesn’t have to be in sports. It could be any mentor who helped guide you and teach you things that not only applied to baseball or guitar or debate team tactics, but a broader understanding of why caring, commitment and...