Facebook is King Now, But What's Next?

 

 

Facebook is on top of the world right now. We've seen a major motion picture produced about the social network, a huge IPO and it's highly likely that you are a member of the social network. But does Facebook have staying power? Right now, most would be inclined to say *yes* but, if history is any indicator, Facebook will go the way of the Dodo eventually (see: MySpace, Friendster). We're not saying Facebook is going away. In fact, I think it will be around and will be relevant for quite a while. But what is around the corner? Let me introduce you to some other social networks that could benefit your law firm.

Google+

Google+ is a new social network being launched by, well, Google. The beauty of this network is the ease in separating contacts into different groups that can only see certain content you post. For example, your law firm could create a "law firm" group and a "clients" group that sees different content. This allows your firm to post only what is relevant to those particular groups and allows your firm to better manage its social media presence. Google+ is also tied to your Google account, so it could end up being better indexed by Google when compared to Facebook or Twitter.

Tumblr

Tumblr is a "microblogging" platform that also has social networking features. What is a microblog? It's basically a simplified blogging platform that is focused on short, quick posts and the ability to connect to other blogs. On Tumblr, you have a news feed like Facebook or Twitter that contains the posts of blogs that you follow. This allows you to quickly follow other blogs and comment or re-post their content. Your firm could use this platform to blog about new happenings at the firm, charity events your firm is taking part in or results from cases you are working on. Most Tumblr accounts are picture based, so if your firm has lots of photo content, this platform might make sense. Tumblr also can connect to your Facebook and Twitter accounts, so whatever you post on Tumblr can also be posted on Facebook and Twitter instantaneously. Go here to learn more about Tumblr.

YouTube

This isn't a new social network and is a service you are probably familiar with, but it amazes me that so few attorneys are using this platform. Your firm should be posting its testimonials, commercials, PSA's, any video content it may have on to YouTube. At worst, these videos will help your firm's SEO. At best, your firm might just get a case from long tail search. Video is the future of the web and as videos become more and more easily indexable by search engines, YouTube will become an increasingly important cog in your online marketing machine. If your firm doesn't have a YouTube account already, create one and get to posting. You won't regret it.

The beauty about these social networks is that content on one of these networks can easily be posted on another social network. It is a matter of copying and pasting or simply setting up the accounts to link with one another. Law firms who master social media will end up being the winners in the long run. Start educating yourself about these social networks now before it is too late. Contact Network Affiliates today to learn how to best use social media.

 

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