Create Brand Loyalty Via Facebook

Facebook was originally designed to bring a full social experience to the web. As it has evolved over time, this philosophy still rings true today. Facebook has now evolved into one massive database. This is why your firm should approach your social media strategy with the same sort of philosophy. Think about it as a way to communicate and highlight all the events in which your firm participates. What exactly do I mean by this?

Events & Philanthropy

Most firms participate in a number of events throughout the year. This is a great opportunity to develop a facebook following that is highly engaged. Take pictures and video of the event and post them on your Facebook page. Let people know where they are and how they can find them. You can make it easier for people to find your Facebook fan page by promoting it via QR codes or Snap-Tags. This gets the buzz/conversation going.

Contest and Giveaways

If you take part in a contest or giveaway, document the excitement from start to end. I’m talking from the purchase of the giveaway prize to the drawing of the winner. Hand out promotional flyers to the people in the store from which you are buying the prizes. Create a buzz. This is relevant content to those who have decided to participate. Give people a reason to participate and engage.

Internal Events

The more excited your staff is about your Facebook community the more they are going to share with their friends. Take fun pictures at office party events. Give recognition to your employees on your Facebook page. Make the page a conversational inviting community. 

The above are just a few ways you can make your brand relevant to the social media community. Although social media is rapidly growing in popularity from a user perspective, it is in the adolescent stages from a business perspective. This presents an opportunity for a level playing field no matter what kind of marketing budget you have. Test different strategies, push your creative boundaries and continue to learn from your mistakes. After all that is what social marketing is, largely game of trial and error. Contact Network Affiliates today to help refine your social media strategy.