The Value Of An Exit Interview With Your Client!

When are clients the happiest with your firm? When they receive their settlement check from their attorney. Your firm can capitalize on that specific moment by giving the client an opportunity to advocate for your firm. Simply set up an on-camera exit interview. Here are some things to think about when setting up these exit interviews.

There needs to be incentive for their time

Remember this is an exit interview. Explain to the client that you want to help others in a similar situation and the exit interviews allow your firm to do just that. Give them a reason for their unbiased feedback. Maybe this can include an incentive such as a gift card, movie tickets, etc. They are taking time out of their day to make your firm better. The value of their opinion exceeds the cost of any gift card or movie ticket.

Ask the right questions

Figure out specifically what they liked about your firm and what they did not like. Do not sway just for the positive. Honest feedback allows you to adjust certain internal processes, improving the service you provide. Plus the client will appreciate your concern and respect for their opinions.

Get a release form

Depending on your state bar, it could make sense to repurpose the exit interview videos for web content. Make sure you have the proper release forms in place to do this. Nothing is stronger then a sincere testimonial from a satisfied client. Take advantage of the opportunity to share this sort of content virally.

Exit interviews are extremely valuable for two reasons; it gives your firm an idea of where they can improve and what their strongest assets are and it gives you possible content for the web. Contact Network Affiliates today to learn more about on-camera exit interviews.