QR Codes Bring Your Firm to Life

So what exactly is a QR code? Quick Response codes are two-dimensional bar codes originally designed for logistics in the car manufacturing and distribution industry. They have since become a popular marketing tool, helping bring print and other “static” mediums to life and make digital mediums more engaging. The process of reading a QR Code is simple; the user downloads an app that allows them to scan the QR Code. The QR Code is then scanned sending the user to a website, display of contact information, or a video. The popularity of QR codes has substantially grown in the US over the past couple years. So what does this all mean for your law firm?

The Advantages of being an Early Adapter

Trying new things can go one of two ways. It either becomes successful and you know it works, or it fails and you refine the process in how you use it. In being an early adopter, you become part of the progressive crowd who is adapting to the evolution of consumers and the market place.

It’s Trackable and Measurable!

The nice thing about Digital is the opportunity to test, measure your success and adjust accordingly. There are several sites that will supply you with analytics (i.e. number of users whom scanned) such as http://buzz.qreatebuzz.com. You can create separate campaigns, change URL’s to current campaigns and track how many people scanned the code.

It’s Free

I have heard several firms tell me their current clients do not know about this technology, and aren’t sophisticated enough to use QR codes. Assumptions are always dangerous when it comes to Marketing. The technology is free, so why not use it and test it. If nothing else, you spark your client’s curiosity and they figure out how to use it.

This technology is new, trackable and free, and can be used for testing response to marketing messages, promotional offers, etc. Scan the QR Code in this email to see how this technology works. If you don't have a QR Code application on your smartphone, go to market and download one of several QR Code apps that are available. Contact Network Affiliates today to learn more about how new technology can help grow your firm.