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Data For Dollars

Tue, 01/24/2012 - 07:43 — admin

There’s a reason Facebook is worth more than $100 billion dollars. Facebook’s price tag is so high because of its access to 800 million plus users and engaged eyeballs. An engaged community is priceless as it creates an opportunity for viral business for your law firm. In order to successfully participate in a database marketing campaign, you need a plan and strategy.

The Foundation

Depending on how diligent your intake has been in collecting complete information, your current and past clients are the best place to start when developing a database. Extracting this list from your current case management system can be a daunting task depending on your software. But the valuable information derived is definitely worth the organizational effort.

Grow the list

So how do you enhance and grow your database?  For starters, be diligent about asking for information.  Every call and visitor to your website is either a potential case or a potential referral source.  You’ve paid for this lead, so make sure you capture information so you can re-engage later.  Wish you had e-mail addresses and mobile phone numbers for all of your contacts?  Ask for it!  If you only have mailing addresses, send a mailer requesting this additional information.  To improve response, consider offering an incentive (in exchange for the information, each respondent is entered to win something of value).*
 
*Always check your local bar regulations first to ensure compliance. 
 

Execute Effectively

Whether you provide your clients or consumers with information via social media and/or by email, make sure the information you provide is delivered consistently and is relevant to the audience. If you make the information just about the law firm, your database will dwindle with time. Incorporate compelling information they can use in their everyday lives.
Investing in growing a database can be a struggle initially because you will not see the ROI right away. But having a list is an invaluable channel and medium for both new business and referral business. Contact Network Affiliates today to learn how we can help you grow your database. 
Posted in: CRM, Database Marketing, Internet Marketing, Legal Marketing, Tracking
Posted on: Tuesday, January 24, 2012 - 07:43
# of Comments: 0

 

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