The Last Impression You Leave

The last impression you leave with your current clients is extremely important. They are officially going out into the world as either a brand advocate or a brand antagonist for your firm. Firms have the power to sway clients’ opinion, but very few take the necessary steps to do so. It is all about what you leave them with.

Give them something to talk about

Write a sincere letter explaining your appreciation for their business, and your sincerity for their recovery to a normal life. Take it a step further and express your desire to help others in similar situations. Provide them with links to sites where they can express their experience. If you are worried about getting more negative reviews than positive ones, this gives you an opportunity to reevaluate your client services.

Tell us how you really feel

Give them an opportunity to tell you how you can better assist them. This can be done on camera or via email. If you send them a survey via email, make sure it is mobile compatible (browsed easily on a phone). The majority of your clients use their phone as their primary resource to access the Internet.

Follow up

There are several email platforms that allow you to schedule emails. Utilize these platforms to send a follow up email after a client’s settlement, just to make sure everything is going well. This is an extremely valuable way to build brand loyalty.

It is so easy to move on to the next client only to forget about the money and time you invested to get the client before them through the door. Nurturing those past-clients results in referral business, which means better quality cases; plus it makes everyone in the office accountable by measuring their current client approval rate. Contact Network Affiliates today to learn more about what your firm is leaving behind.