Giving Clients The Tools For Word-of-Mouth

I’ve seen attorneys scratch their head trying to figure out why they haven’t received the public praises they deserve for their superb quality work. The truth is, most people are more likely to share their opinion after a negative experience rather than a positive experience. This is primarily due to the fact that they expect exceptional treatment, which is why you need to provide them the tools and reasoning for advocating for your firm.

Give them a reason to help

Let your clients know you truly care about them and the outcome of their case and that you would like to serve others in the manner you have served them. Express to them that they can help other people in similar situations by being a firm advocate. Let them know that their reviews are part of a greater good, not just an opportunity for the firm to profit. That feeling of community and being part of something bigger can be extremely effective.

Give them instructions

Whether it is by email, flash drive video chat or in a leave behind packet, give them complete instructions on how and where you would like them to post a positive review and/or provide a recommendation. Give them links to your Google Places and Yelp page. Explain how to set up a profile on these sites. The easier you make it for them, the more likely they are to participate.

Timing is everything

When are your clients most likely to provide a valuable recommendation? Most likely it’s when you hand over their check. This is when you should give them a reason to help you and instruct them specifically on how to do so. It is all about opportune timing.

Most big firms ignore this opportunity because they don’t see the value or simply are afraid to ask. These actions result in referral business, which typically represents your most valuable cases. If you need help building referral business, contact Network Affiliates today.