Why Google+ Pages Should Be Claimed

Google+ is a social media site built by Google. It is an effort to stay competitive with the likes of Facebook. Google's stated mission is to organize the world's information and make it quickly available to everyone. Google+ boasts a user base of over 90 million. The site is adding approximately 600,000 new users every day. And if this trend continues, Google+ could total 400 million members by the end of 2012. There are several ways businesses can potentially benefit from a Google+ presence.

What is a Google+ Business Profile?

Google+ has made it possible for companies to claim a profile within their platform, similar to a Facebook business page. Those that follow the company’s business profile will get updates and media posted by the company. They will be able to engage directly with the brand, similar to other social media sites.

#1 search engine

Google is in the business of aggregating information. Google+ profiles are already starting to show up for certain search terms, particularly in personalized searches (results one sees when you’re signed into a Google account). And Google+ results will likely become more prevalent in the months and years ahead. As the popularity and usage of Google+ grows, we might even witness a Google+ business profile being served up for search terms even before your Facebook fan page.

You can claim your profile

This gives attorneys an opportunity to create a single profile page based upon various areas of practice. You can establish distinct profiles for Actos, PI and SSD all within one single location. Google+ influences search results to a limited extent currently, but that influence will become more prevalent as more and more people allow Google to serve up "personalized results". So there is no reason for you not to claim these spaces.