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Print Advertising
QR Codes Bring Your Firm to Life
Tue, 01/10/2012 - 12:22 — admin
So what exactly is a QR code? Quick Response codes are two-dimensional bar codes originally designed for logistics in the car manufacturing and distribution industry. They have since become a popular marketing tool, helping bring print and other “static” mediums to life and make digital mediums more engaging. The process of reading a QR Code is simple; the user downloads an app that allows them to scan the QR Code. The QR Code is then scanned sending the user to a website, display of contact information, or a video. The popularity of QR codes has substantially grown in the US over the past couple years. So what does this all mean for your law firm?
The Advantages of being an Early Adapter
Trying new things can go one of two ways. It either becomes successful and you know it works, or it fails and you refine the process in how you use it. In being an early adopter, you become part of the progressive crowd who is adapting to the evolution of consumers and the market place.
It’s Trackable and Measurable!
The nice thing about Digital is the opportunity to test, measure your success and adjust accordingly. There are several sites that will supply you with analytics (i.e. number of users whom scanned) such as http://buzz.qreatebuzz.com. You can create separate campaigns, change URL’s to current campaigns and track how many people scanned the code.
It’s Free
I have heard several firms tell me their current clients do not know about this technology, and aren’t sophisticated enough to use QR codes. Assumptions are always dangerous when it comes to Marketing. The technology is free, so why not use it and test it. If nothing else, you spark your client’s curiosity and they figure out how to use it.
This technology is new, trackable and free, and can be used for testing response to marketing messages, promotional offers, etc. Scan the QR Code in this email to see how this technology works. If you don't have a QR Code application on your smartphone, go to market and download one of several QR Code apps that are available. Contact Network Affiliates today to learn more about how new technology can help grow your firm.
Is Your Current Agency Helping You With Your Marketing Beyond TV? Why Not?
Mon, 07/05/2010 - 07:34 — Clay FrickeyTelevision is still the most effective form of advertising for attorneys, but if you are using it alone or if your TV advertising is not designed to work with your other marketing efforts, you are missing out on the real benefits of TV. If your current law firm advertising agency is not helping you with your entire marketing strategy, and going beyond TV, they are not helping you get the full value out of your TV advertising.
Your TV advertising must be integrated with all of your marketing. The connection between your law firm’s website marketing and your TV campaign needs to be strong.
- People who see your personal injury ads on TV must be directed to your website where they can learn more about you, your experience and your results at their convenience. Your website gives you the opportunity to expand on your expertise and help your clients learn about what you can do to solve their problem.
- Prospective clients who start their search for legal help online should instantly recognize your law firm from your TV campaign when they find your website. Your image should be consistent.
- The videos on your website should also be consistent with the TV ads they have seen. Videos on your website can expand on the short videos your prospects see as TV ads; again, providing them with a chance to learn more.
TV advertising is important for reaching your audience and generating direct response leads, but today it is also a branding vehicle and a way to direct them on how to get more information about you. Today’s prospects are information junkies and they want to see more before they pick up the phone.
Today’s clients are saturated with names and advertising, not just on TV and the Internet, but also on the radio, on billboards, and in print. You have to compete with all that they are bombarded with to keep their most immediate attention and be the first name that comes to mind when they have a need. That means you need to do more than reach new prospects. You have to keep in touch with your past clients and contacts with database marketing, or another firm will snatch them right out of your hands.
To learn more about comprehensive marketing strategies that can increase the ROI on your Broadcast campaigns, please contact the legal marketing experts at Network Affiliates today.
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