Case Study- Safe Ride Home

Hauptman O'Brien Safe Ride Home

The attorneys from Hauptman O’Brien have sponsored the Safe Ride Home Campaign throughout Omaha, Nebraska for the last three years. The campaign ran through the holiday season. Its sole purpose is giving people who were drinking and didn’t plan ahead a safe ride home.

Hauptman O’Brien teamed up with a local cab company and paid every cab ride if the passenger mentioned Safe Ride Home or Hauptman O’Brien. Not only did this skyrocket the law firm’s brand and helped them remain top-of-mind, but also improved site traffic and increased online reviews. But the best part was helping the firm’s community get home safely after drinking. All. Night. Long.

Video Transcription: 

Doing good is good for business.  Hauptman O’Brien, Happy Cab and Network Affiliates all teamed up to run and promote the Safe Ride Home programover the holiday season in Omaha Nebraska. The idea is simple: if you were too drunk to drive call a Happy Cab and Hauptman O’Brien will pick up the tab.Where the story gets interesting is how this gesture of good will impacted their business.

Network Affiliates used a combination of TV pay-per-click and social marketing to get the word out the firm’s website saw three hundred percent increase in Google traffic three hundred ninety percent increase in Yahoo traffic and saw a hundred percent increase in Facebook ‘Likes’ over the campaign period and these visitors didn’t just come for the free ride. The average time on site jumped over thirty seconds 43 online chats were converted and 25 case contact forms were filled up 88,000 online impressions were made and over 100 people shared our campaign with friends.

This all led to the best December since 2000 for Hauptman O’Brien with a 35 percent increase in new cases and 57 percent increase in referrals from the previous year.  Oh, and did we mention we kept 1,850 drunk drivers off the road? The campaign was so successful that Hautpman O’brien is extending the program to Saint Patrick’s Day.

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