September is Baby Safety Month, which was a perfect alignment for The Frickey Law, a Denver based firm. The goal was creating relevant and informative content around car safety for children. Since the firm specializes in car accidents, the infographic was a perfect visual to entice site and social media visitors to engage with the firm.

We started by researching common car injuries for children. Then, we designed a large infographic and posted it on the site and the firm’s social media profiles. The digital team reached out to influential people in the space like local bloggers, parenting groups and national child safety websites. The outreach had one goal: Get the infographic and firm’s name in front of new audiences.

The infographic’s goal was keeping The Frickey Law Firm top-of-mind and driving site traffic using social media and outreach. The measure of success was get the Baby Safety Infographic to rank in the first position of Google Image Search for September… Take a look and see how we did!

Video Transcription: 

Meet the Frickey Law Firm they understand that it’s impossible to create more need for legal services so when the time comes they’d better be top of mind and here’s how social media fit their need to build more awareness of the Firm. They partnered with Network Affiliates to produce a baby safety infographic to be launched during Baby Safety Awareness Month.

The audience was identified as parents moms (eat the stuff up), between the age of twenty and 44 living within 50 miles of Denver. Facebook was chosen as the primary social channels in this gave us a target market 200,000 people.

We set our success calls for the campaign to be awareness at the firm shares of our infographic and a place on Google image search results for baby safety because all of these accomplish the objective of top of mind awareness.  So how did we do?

We generated over 182,000 impressions, nearly 1300 clicks over 100 likes and got 19 shares and drove over 900 people to the firm’s website and best of all our infographic to be found in the number one position on the Google Image Search. With awareness like this it’s safe to say the freaky law firm saw a positive ROI for the efforts.

The attorneys from Hauptman O’Brien have sponsored the Safe Ride Home Campaign throughout Omaha, Nebraska for the last three years. The campaign ran through the holiday season. Its sole purpose is giving people who were drinking and didn’t plan ahead a safe ride home.

Hauptman O’Brien teamed up with a local cab company and paid every cab ride if the passenger mentioned Safe Ride Home or Hauptman O’Brien. Not only did this skyrocket the law firm’s brand and helped them remain top-of-mind, but also improved site traffic and increased online reviews. But the best part was helping the firm’s community get home safely after drinking. All. Night. Long.

Video Transcription: 

Doing good is good for business.  Hauptman O’Brien, Happy Cab and Network Affiliates all teamed up to run and promote the Safe Ride Home programover the holiday season in Omaha Nebraska. The idea is simple: if you were too drunk to drive call a Happy Cab and Hauptman O’Brien will pick up the tab.Where the story gets interesting is how this gesture of good will impacted their business.

Network Affiliates used a combination of TV pay-per-click and social marketing to get the word out the firm’s website saw three hundred percent increase in Google traffic three hundred ninety percent increase in Yahoo traffic and saw a hundred percent increase in Facebook ‘Likes’ over the campaign period and these visitors didn’t just come for the free ride. The average time on site jumped over thirty seconds 43 online chats were converted and 25 case contact forms were filled up 88,000 online impressions were made and over 100 people shared our campaign with friends.

This all led to the best December since 2000 for Hauptman O’Brien with a 35 percent increase in new cases and 57 percent increase in referrals from the previous year.  Oh, and did we mention we kept 1,850 drunk drivers off the road? The campaign was so successful that Hautpman O’brien is extending the program to Saint Patrick’s Day.