“Can we help you?” It’s the familiar calling card of a fancy law firm website. Spend a little time browsing the leading legal websites in your region, and you’ll find plenty of pop-up invitations to chat with a lawyer (or a law firm representative, as is more likely the case) in real time.
Specific split testing can boost attorney marketing for the greater good A/B testing on webpages is an increasingly popular way to enhance the performance of digital assets and conversion rates in attorney marketing. Online A/B testing compares two “versions” (variant A and B) of a webpage, using alternate URLs or testing scripts, to see which […] Read More →
Read about the most reliable platforms for digesting digital marketing data Digital marketing dashboards come with a lot of buttons and switches these days. Lawyers need to know what to turn on to turn up the integration of data into smart marketing plans. Most of you have most likely heard of, if not interacted with, […] Read More →
How to analyze and take advantage of the most popular pieces of your website Your website’s top-performing pages quickly allow you to see what information users are most drawn to and measure the overall health of your law firm’s content marketing hub. Having access to Google Analytics metrics will help you refine current content marketing […] Read More →
When TV was the primary marketing engine, viewers saw your law firm’s TV ad and called the number. Today, if prospective clients are even tuned in, they are probably multitasking on a second screen (often a smartphone). What does this mean for the future of legal advertising? Well, quite the opposite of the consumer trend: […] Read More →
As you may have heard, the .law domain extension became available to credentialed lawyers as of October 12th. There are a lot of front-end promises in terms of what buying a domain name with this extension can do for your web presence – and ultimately your SEO. Don’t believe those promises. The newly-released .law domain […] Read More →
A quality content strategy is key to beating the competition. Let’s face it: As a whole, one of the legal industry’s greatest challenges is getting past some damaging stereotypes about attorneys. Your law firm marketing goal? Stand away and apart from this type of competition. Top attorneys are learning that one of the smartest ways […] Read More →
Get your digital marketing up to date or risk losing new business. Law firm web development is going mobile. Why? Because more than 50% of search traffic now comes from mobile devices, with Google reporting it currently gets more U.S.-based search queries via mobile devices like smartphones than it does from people searching on a […] Read More →
Why tracking your Google Analytics pays off. By now law firms should know all about Google Analytics. Do You? But what to do with those statistics on website performance? That’s a whole other story. If this sounds like your office’s level of knowledge regarding your website, you’re not alone. Many law firms simply haven’t learned—or […] Read More →
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