Why A/B testing matters in modern digital marketing for attorneys

Specific split testing can boost attorney marketing for the greater good A/B testing on webpages is an increasingly popular way to enhance the performance of digital assets and conversion rates in attorney marketing. Online A/B testing compares two “versions” (variant A and B) of a webpage, using alternate URLs or testing scripts, to see which […] Read More →

If you don’t keep score, how will you win?

Why tracking your Google Analytics pays off. By now law firms should know all about Google Analytics. Do You? But what to do with those statistics on website performance? That’s a whole other story. If this sounds like your office’s level of knowledge regarding your website, you’re not alone. Many law firms simply haven’t learned—or […] Read More →

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