Sunday, July 8, 2007

Targeting Quality Cases : Messages

It is getting more and more difficult to obtain cases from your current Television campaigns. It seems that everyone is shouting the same messages.
In order to get your message heard, you have to say it in a different manner. If you do today what you did yesterday you will get the same results.
Look hard at your competitors. Look at their messages. Think about what you would really like to say to prospective clients. Are you approachable?

NOW, Spend some time on YOUR Advertising. You will get more out of it.

Harlan Schillinger
Network Affiliates.

posted by Harlan Schillinger at 8:06 PM

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