The early bird gets the worm: Old saying, but true. It is so very important for you to have all of your TV spending plans in place NOW! We are facing a huge amount of political advertising this fall. Unless you are really on top of your game, you will find it more and more difficult to maintain a productive television advertising schedule over the next 3 months.

Be very aware of all new programing. Check with your TV station reps for any changes in your broadcast areas.

Take a little time to make sure you are spending your hard earned money effectively. There are other opportunities on TV other than spot buys. Look into them. If you would like some helpful hints on how to improve your law firm marketing, please call me.

Harlan Schillinger
Network Affiliates inc.