Monday, February 25, 2008
REALITY and YOUR YELLOW PAGES:
We thought we would share a true story with you all this Monday morning, that we believe to be a now common occurrence in offices and homes across the country........
About two weeks ago our local phone company Qwest, delivered a large shipment of brand new 2008 telephone books to our offices at 940 Wadsworth Blvd. An email was sent out to four floors of employees (over 125 people - 6 different companies) to please come and pick up the new 2008 editions of the Yellow and White Pages. A final email was sent out last week stating that no one had picked up the new editions of the phone books and that they would be sent to recycling at the end of the week. We can count on one hand how many people picked up new phone books last week. Six huge stacks of phone books are now off to the recycling plant. As you evaluate the value of your Yellow Page Advertising, make sure you are doing so based upon actual response from those ads. Use different RCF (Remote Call Forwarding) numbers in every ad so you can see on every monthly report from the phone company exactly how many calls you are getting from that ad. Spend wisely in the Yellow Pages.
Happy Monday.
Tammy Kehe
Vice President
Network Affiliates
__._,_.___
About two weeks ago our local phone company Qwest, delivered a large shipment of brand new 2008 telephone books to our offices at 940 Wadsworth Blvd. An email was sent out to four floors of employees (over 125 people - 6 different companies) to please come and pick up the new 2008 editions of the Yellow and White Pages. A final email was sent out last week stating that no one had picked up the new editions of the phone books and that they would be sent to recycling at the end of the week. We can count on one hand how many people picked up new phone books last week. Six huge stacks of phone books are now off to the recycling plant. As you evaluate the value of your Yellow Page Advertising, make sure you are doing so based upon actual response from those ads. Use different RCF (Remote Call Forwarding) numbers in every ad so you can see on every monthly report from the phone company exactly how many calls you are getting from that ad. Spend wisely in the Yellow Pages.
Happy Monday.
Tammy Kehe
Vice President
Network Affiliates
__._,_.___
posted by
Harlan Schillinger
at
9:11 AM
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