Friday, March 14, 2008
Interesting Story: Website vs Yellow Pages Experience.
Since we are always talking about internet and yellow pages, I thought I would share a personal story. I thought this was interesting seeing this through the eyes of a consumer. I need to get my dishwasher repaired in my home, so I first went to Google and searched "repair dishwasher Sellersburg Indiana". I looked through the listings on the first two pages and the PPC listings and did not find anyone for appliance repair in my geographic area. I even clicked on a referral service listing by entering my zip code but they did not have anyone for my area.
So, I went to the yellow pages under appliance repair. I didn't want to waste a lot of time shopping, so I went to the first and largest ad, which was a 1/4 page and called them. It is fascinating to me that even though I know all their advertising tricks I still went right to them. For example, they are listed as "AABLE Appliance Service" to be at the front of the listing. They had different telephone numbers for each city listed and my city was listed in their ad. Although, I know they are all RCF numbers that ring to the same location I still called the number for my town. They were polite on the phone and scheduled an appointment for Monday afternoon. They obviously track their calls because he asked me where I found their name, I said the yellow pages, then he asked me if I had the book, which I was looking at the ad when I called, and asked me what page I was looking at and asked me which phone number I called.
This company got my business from the yellow pages, but if they had a web site with good Google placement they would have gotten me there first.
Karl Truman
Karl Truman Law Office, LLC
Board Certified Civil Trial Advocate by NBTA
offices in Jeffersonville, IN and Louisville, KY
karltruman@trumanlaw.com
www.trumanlaw.com
So, I went to the yellow pages under appliance repair. I didn't want to waste a lot of time shopping, so I went to the first and largest ad, which was a 1/4 page and called them. It is fascinating to me that even though I know all their advertising tricks I still went right to them. For example, they are listed as "AABLE Appliance Service" to be at the front of the listing. They had different telephone numbers for each city listed and my city was listed in their ad. Although, I know they are all RCF numbers that ring to the same location I still called the number for my town. They were polite on the phone and scheduled an appointment for Monday afternoon. They obviously track their calls because he asked me where I found their name, I said the yellow pages, then he asked me if I had the book, which I was looking at the ad when I called, and asked me what page I was looking at and asked me which phone number I called.
This company got my business from the yellow pages, but if they had a web site with good Google placement they would have gotten me there first.
Karl Truman
Karl Truman Law Office, LLC
Board Certified Civil Trial Advocate by NBTA
offices in Jeffersonville, IN and Louisville, KY
karltruman@trumanlaw.com
www.trumanlaw.com
posted by
Harlan Schillinger
at
11:56 AM
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