When was the last time you sat down and reviewed all of your creative messaging?

Maybe you're not really talking to all the right audiences. Perhaps there's a better way to deliver your message. After all, your firm's reputation and caseload may depend on it.

Network Affiliates recently helped Philadelphia-based accident lawyers Stark & Stark gain a fresh perspective on how they appeal to accident victims needing representation. Using a strategic TV commercial campaign, we crafted a humanized message for Stark & Stark that speaks through the voice of an actual victim. "Darryl's" personal story about his 13-year-old's permanent, life-altering injury and the compensation his family received as a result is just the type of real, heart-felt narratives that bring new and qualified cases in the door.

Another Network Affiliates-created Stark & Stark commercial touts - not shouts - the firm's 70 years of experience, expertise, and specialized tools and technology. For this piece, we used a few plain facts and welcoming faces to express a universal message in a direct and approachable way. As a result of the multi-faceted campaign, Stark & Stark continues to increase its caseload and quality - not to mention its passion for personal injury work.

To view additional examples of how we're helping law firms reach qualified clients through simple, savvy marketing approaches, visit www.netaff.com/legal (click on Showcase).

With 26 years of legal advertising experience, Network Affiliates has been at the forefront of creating customized yet cost-efficient marketing campaigns. Our full-service agency has the capability to provide a single custom TV commercial or comprehensive media planning. We also offer specialties in mass tort and Latino-specific marketing.

See what we have to say about your overall messaging strategy. Please contact me at 1-800-525-3332 and I'll be happy to provide a complimentary, confidential evaluation of your current marketing approach. I look forward to speaking with you soon.

Sincerely,

Harlan M. Schillinger
Vice President/Director of Marketing