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Friday, June 27, 2008
Meassaging is Changing: Personal Injury Lawyers that Advertise better pay attention:
Messaging is changing. Simply look at where the public is in terms of our political
environment. "Change" is the most used word in the 2008 election. To cut through the clutter of law firms all shouting the same message, you have to be willing to change. LA-based injury lawyers Jacoby & Meyers realized that and called Network Affiliates to help them make a fresh start in an over-played, over-crowded marketplace.
The firm's new message is simple yet compelling: We're on your side. Rather than touting three decades of experience as "America's Most Familiar Law Firm", we changed Jacoby & Meyers advertising to appeal to real people grappling with hardship and not knowing where to turn.
Through the voice of Sue, a 42-year-old whose husband was injured in a serious accident, Jacoby & Meyers tells a genuine story about the reality of medical bills piling up and the need to get families what's fair. A critical support message completes this commercial narrative: We deal with insurance companies every day to get families the compensation they deserve.
Today, Jacoby & Meyers' campaign is translating to a higher caseload with better quality clients. To view additional examples of how Network Affiliates is changing the way law firms deliver targeted marketing campaigns, visit www.netaff.com/legal (click on Showcase).
For 26 years, Network Affiliates has been at the forefront of creating customized yet cost-efficient marketing and advertising for the legal sector. Our full-service agency with vast in-house capabilities offers a full range of services-from a la carte custom TV commercials to comprehensive media planning. We also provide niche specialties in mass tort and Latino-specific marketing.
Maybe it's time to change your firm's messaging strategy. For a complimentary, confidential evaluation of your current marketing approach, please contact me at 1-800-525-3332. I look forward to speaking with you soon.
Sincerely,
Harlan Schillinger
Vice President/Director of Legal Marketing
environment. "Change" is the most used word in the 2008 election. To cut through the clutter of law firms all shouting the same message, you have to be willing to change. LA-based injury lawyers Jacoby & Meyers realized that and called Network Affiliates to help them make a fresh start in an over-played, over-crowded marketplace.
The firm's new message is simple yet compelling: We're on your side. Rather than touting three decades of experience as "America's Most Familiar Law Firm", we changed Jacoby & Meyers advertising to appeal to real people grappling with hardship and not knowing where to turn.
Through the voice of Sue, a 42-year-old whose husband was injured in a serious accident, Jacoby & Meyers tells a genuine story about the reality of medical bills piling up and the need to get families what's fair. A critical support message completes this commercial narrative: We deal with insurance companies every day to get families the compensation they deserve.
Today, Jacoby & Meyers' campaign is translating to a higher caseload with better quality clients. To view additional examples of how Network Affiliates is changing the way law firms deliver targeted marketing campaigns, visit www.netaff.com/legal (click on Showcase).
For 26 years, Network Affiliates has been at the forefront of creating customized yet cost-efficient marketing and advertising for the legal sector. Our full-service agency with vast in-house capabilities offers a full range of services-from a la carte custom TV commercials to comprehensive media planning. We also provide niche specialties in mass tort and Latino-specific marketing.
Maybe it's time to change your firm's messaging strategy. For a complimentary, confidential evaluation of your current marketing approach, please contact me at 1-800-525-3332. I look forward to speaking with you soon.
Sincerely,
Harlan Schillinger
Vice President/Director of Legal Marketing
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at
5:40 AM
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