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Thursday, July 3, 2008
Saying the same old thing every day is turning off viewers.
The public is a lot smarter than you may give them credit for. Saying the same old thing every day is turning off viewers.
It's time that law firms changed the message they send to prospective clients. South Carolina-based McWhirter, Bellinger & Associates recently initiated such a change through a Network Affiliates-produced commercial spot called "Hope for the Future."
It's a clear, succinct personal injury advertisement that speaks to the public through a public story. Rather than focusing exclusive attention on the firm, we changed the tone to focus on the financial devastation that people often deal with after a personal injury loss. When families are wondering about how to recover work loss, their livelihood - even how to put food on the table - McWhirter, Bellinger & Associates is positioned as a critical solution.
While the firm continues to help people recover compensation and quality of life, McWhirter, Bellinger & Associates is uncovering more qualified cases than ever through this highly targeted, response-driven marketing campaign.
To view additional examples of how we're helping law firms tap the right clients with smarter messages, visit www.netaff.com/legal (click on Showcase).
Network Affiliates pioneered the model of legal advertising 26 years ago. Today, we're at the forefront of creating customized yet cost-efficient marketing campaigns. Our full-service agency offers a range of services - from custom TV commercials to comprehensive media planning, plus specialties in mass tort and Latino-specific marketing.
Is your marketing strategy sending the same old message? Find out now. Please contact me at 1-800-525-3332 and I'll be happy to provide a complimentary, confidential evaluation of your current marketing approach. I look forward to speaking with you soon.
Sincerely,
Harlan Schillinger
Vice President
Legal Marketing Division
It's time that law firms changed the message they send to prospective clients. South Carolina-based McWhirter, Bellinger & Associates recently initiated such a change through a Network Affiliates-produced commercial spot called "Hope for the Future."
It's a clear, succinct personal injury advertisement that speaks to the public through a public story. Rather than focusing exclusive attention on the firm, we changed the tone to focus on the financial devastation that people often deal with after a personal injury loss. When families are wondering about how to recover work loss, their livelihood - even how to put food on the table - McWhirter, Bellinger & Associates is positioned as a critical solution.
While the firm continues to help people recover compensation and quality of life, McWhirter, Bellinger & Associates is uncovering more qualified cases than ever through this highly targeted, response-driven marketing campaign.
To view additional examples of how we're helping law firms tap the right clients with smarter messages, visit www.netaff.com/legal (click on Showcase).
Network Affiliates pioneered the model of legal advertising 26 years ago. Today, we're at the forefront of creating customized yet cost-efficient marketing campaigns. Our full-service agency offers a range of services - from custom TV commercials to comprehensive media planning, plus specialties in mass tort and Latino-specific marketing.
Is your marketing strategy sending the same old message? Find out now. Please contact me at 1-800-525-3332 and I'll be happy to provide a complimentary, confidential evaluation of your current marketing approach. I look forward to speaking with you soon.
Sincerely,
Harlan Schillinger
Vice President
Legal Marketing Division
posted by
Dan Goldstein
at
5:58 AM
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