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Tuesday, August 19, 2008
Update on Satalite TV Advertising:
More American TV households are receiving video programming via an alternate delivery system (ADS) than ever before while wired cable’s penetration percentage hit an 18-year low, according to a TVB analysis of Nielsen Media Research data for July 2008.
According to Nielsen NTI data, national ADS penetration reached 28.4% of television households in July, an all-time high that is up from 27.5% in July 2007, and now represents 32.1% of subscription television customers (those paying for video delivery), another all-time high. Over the same period, national wired-cable penetration of television households fell from 61.1% to 60.9%—the last time wired cable was lower was in February 1990.
Direct broadcast satellite (DBS) delivery, the largest component of ADS, is now estimated at 28.2%, up from 27.0% in July 2007.
For more, including the full 210-DMA breakdown, click here. You will NOT need a password to access.
Best,
Gary Belis, VP - Communications, TVB
According to Nielsen NTI data, national ADS penetration reached 28.4% of television households in July, an all-time high that is up from 27.5% in July 2007, and now represents 32.1% of subscription television customers (those paying for video delivery), another all-time high. Over the same period, national wired-cable penetration of television households fell from 61.1% to 60.9%—the last time wired cable was lower was in February 1990.
Direct broadcast satellite (DBS) delivery, the largest component of ADS, is now estimated at 28.2%, up from 27.0% in July 2007.
For more, including the full 210-DMA breakdown, click here. You will NOT need a password to access.
Best,
Gary Belis, VP - Communications, TVB
posted by
Harlan Schillinger
at
5:29 AM
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