Attorney Advertising - Personal Injury TV ads
Friday, June 27, 2008
Meassaging is Changing: Personal Injury Lawyers that Advertise better pay attention:
Messaging is changing. Simply look at where the public is in terms of our political
environment. "Change" is the most used word in the 2008 election. To cut through the clutter of law firms all shouting the same message, you have to be willing to change. LA-based injury lawyers Jacoby & Meyers realized that and called Network Affiliates to help them make a fresh start in an over-played, over-crowded marketplace.
The firm's new message is simple yet compelling: We're on your side. Rather than touting three decades of experience as "America's Most Familiar Law Firm", we changed Jacoby & Meyers advertising to appeal to real people grappling with hardship and not knowing where to turn.
Through the voice of Sue, a 42-year-old whose husband was injured in a serious accident, Jacoby & Meyers tells a genuine story about the reality of medical bills piling up and the need to get families what's fair. A critical support message completes this commercial narrative: We deal with insurance companies every day to get families the compensation they deserve.
Today, Jacoby & Meyers' campaign is translating to a higher caseload with better quality clients. To view additional examples of how Network Affiliates is changing the way law firms deliver targeted marketing campaigns, visit www.netaff.com/legal (click on Showcase).
For 26 years, Network Affiliates has been at the forefront of creating customized yet cost-efficient marketing and advertising for the legal sector. Our full-service agency with vast in-house capabilities offers a full range of services-from a la carte custom TV commercials to comprehensive media planning. We also provide niche specialties in mass tort and Latino-specific marketing.
Maybe it's time to change your firm's messaging strategy. For a complimentary, confidential evaluation of your current marketing approach, please contact me at 1-800-525-3332. I look forward to speaking with you soon.
Sincerely,
Harlan Schillinger
Vice President/Director of Legal Marketing
environment. "Change" is the most used word in the 2008 election. To cut through the clutter of law firms all shouting the same message, you have to be willing to change. LA-based injury lawyers Jacoby & Meyers realized that and called Network Affiliates to help them make a fresh start in an over-played, over-crowded marketplace.
The firm's new message is simple yet compelling: We're on your side. Rather than touting three decades of experience as "America's Most Familiar Law Firm", we changed Jacoby & Meyers advertising to appeal to real people grappling with hardship and not knowing where to turn.
Through the voice of Sue, a 42-year-old whose husband was injured in a serious accident, Jacoby & Meyers tells a genuine story about the reality of medical bills piling up and the need to get families what's fair. A critical support message completes this commercial narrative: We deal with insurance companies every day to get families the compensation they deserve.
Today, Jacoby & Meyers' campaign is translating to a higher caseload with better quality clients. To view additional examples of how Network Affiliates is changing the way law firms deliver targeted marketing campaigns, visit www.netaff.com/legal (click on Showcase).
For 26 years, Network Affiliates has been at the forefront of creating customized yet cost-efficient marketing and advertising for the legal sector. Our full-service agency with vast in-house capabilities offers a full range of services-from a la carte custom TV commercials to comprehensive media planning. We also provide niche specialties in mass tort and Latino-specific marketing.
Maybe it's time to change your firm's messaging strategy. For a complimentary, confidential evaluation of your current marketing approach, please contact me at 1-800-525-3332. I look forward to speaking with you soon.
Sincerely,
Harlan Schillinger
Vice President/Director of Legal Marketing
posted by
Harlan Schillinger
at
5:40 AM
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comments
Thursday, June 26, 2008
Great advise from my friend Cole Silver on Client service for Personal Injury Law Firms.
Dear Harlan,
I've been in-house counsel to several companies and I've hired lawyers from all over the world and paid out millions of dollars in fees, and I would have to say that only a handful really get client service. At the conclusion of a matter, whether it is transactional or litigation, very few ever ask for feedback. They rarely ask whether I was satisfied with their work, attentiveness, billing, or how things could be improved. They're just not following through because either they don't know what to do, don't care, or they don't want to hear any negative feedback. The inherent problem with this lack of follow-up is that you will not improve on your service levels nor will you fully understand why a client leaves you. Studies show that dissatisfied clients tell an average of 10-20 people and up to 93% of dissatisfied clients will not return to you and won't tell you why! The statistics also indicate that many corporate clients are dissatisfied with their law firms; as only 2 4% would recommend their primary law firms. This client dissatisfaction is not due to a lack of legal expertise; it's primarily due to poor client service or perceived indifference. Don't let this happen to you...ask for critical feedback and then address those issues. Ask: "What can I do better?" "How can I better serve you?"
Ask for critical feedback and you'll have a client for life!
Stay well
Cole
The Silver Group Ltd.
8 Dorchester Lane, Suite A
Moorestown, NJ
08057
US
I've been in-house counsel to several companies and I've hired lawyers from all over the world and paid out millions of dollars in fees, and I would have to say that only a handful really get client service. At the conclusion of a matter, whether it is transactional or litigation, very few ever ask for feedback. They rarely ask whether I was satisfied with their work, attentiveness, billing, or how things could be improved. They're just not following through because either they don't know what to do, don't care, or they don't want to hear any negative feedback. The inherent problem with this lack of follow-up is that you will not improve on your service levels nor will you fully understand why a client leaves you. Studies show that dissatisfied clients tell an average of 10-20 people and up to 93% of dissatisfied clients will not return to you and won't tell you why! The statistics also indicate that many corporate clients are dissatisfied with their law firms; as only 2 4% would recommend their primary law firms. This client dissatisfaction is not due to a lack of legal expertise; it's primarily due to poor client service or perceived indifference. Don't let this happen to you...ask for critical feedback and then address those issues. Ask: "What can I do better?" "How can I better serve you?"
Ask for critical feedback and you'll have a client for life!
Stay well
Cole
The Silver Group Ltd.
8 Dorchester Lane, Suite A
Moorestown, NJ
08057
US
posted by
Harlan Schillinger
at
8:43 AM
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comments
Monday, June 23, 2008
Tim Russert
Dear Harlan,
For some strange reason I was shocked about the passing of Tim Russert. I'm not really sure why since I never met him nor did I watch his show that much. Maybe it was the fact that he's just a few years older than me, or that he died suddenly, or
that his doctor said he had just passed a stress test in April, which I also did. Or maybe, just maybe, I should eating better and exercising more.
No, I think it was more than that. It brought home my own mortality and that when's its over, it can come suddenly without warning and without time to say good-bye.
What does this have to do with practicing law and marketing? To mean it has to do with getting hung up in the grind and forgetting to forgive others and myself. To be a bit less judgmental, not nearly as ready to "make someone wrong," not nearly as impatient, not nearly as peeved or frustrated...all things that sometimes occur practicing law and being involved in a stressful career.
But equally as important, it brought home to me that life is short and why not experience more fun and enjoyment...even in my career? So, I don't know about you but I'm going to start to bring into my career more activities that contribute to my sense of joy and happiness... spending more time doing things and being with people I care about deeply.
So, thank you Tim.
Stay well and be happy,
Cole
The Silver Group Ltd.
For some strange reason I was shocked about the passing of Tim Russert. I'm not really sure why since I never met him nor did I watch his show that much. Maybe it was the fact that he's just a few years older than me, or that he died suddenly, or
that his doctor said he had just passed a stress test in April, which I also did. Or maybe, just maybe, I should eating better and exercising more.
No, I think it was more than that. It brought home my own mortality and that when's its over, it can come suddenly without warning and without time to say good-bye.
What does this have to do with practicing law and marketing? To mean it has to do with getting hung up in the grind and forgetting to forgive others and myself. To be a bit less judgmental, not nearly as ready to "make someone wrong," not nearly as impatient, not nearly as peeved or frustrated...all things that sometimes occur practicing law and being involved in a stressful career.
But equally as important, it brought home to me that life is short and why not experience more fun and enjoyment...even in my career? So, I don't know about you but I'm going to start to bring into my career more activities that contribute to my sense of joy and happiness... spending more time doing things and being with people I care about deeply.
So, thank you Tim.
Stay well and be happy,
Cole
The Silver Group Ltd.
posted by
Harlan Schillinger
at
6:31 AM
0
comments
