Attorney Advertising - Personal Injury TV ads
Wednesday, July 16, 2008
The Buzzzzzzzzzzz from the AAJ Meeting in Philly this week
Once again AAJ managed to gather some of the greatest legal minds in the proffession. The biggest topic of conversation amoungst the Person Injury Lawyer attending seemed to be about the huge drop off of auto cases. It was said to be due to the fact that driving is down becouse of fuel prices. People are also driving much slower and therefor much safer.
Do you see that in your practice?
If you couple that with all the competion there is for the Auto case it makes sence.
What do you think?
Harlan Schillinger
Do you see that in your practice?
If you couple that with all the competion there is for the Auto case it makes sence.
What do you think?
Harlan Schillinger
posted by
Harlan Schillinger
at
1:56 PM
0
comments
Friday, July 11, 2008
Medical Records are the KEY TO YOUR CASE!
Dear Harlan:
Having been a registered nurse for over 20 years and a former owner of a surgery center, I know medical records. Having been a certified Legal Nurse Consultant for over 10 years and a business owner in the same industry, I know how important those records are in a legal case, especially in today’s world.
With the current state of our economy, it is clear that our society will become increasingly litigious in attempt to attain alternative sources of income. Despite public perception that this might not be possible, most companies in the industry of litigation get busier during economic hardships. Individuals will pursue medical malpractice and personal injury claims they might not have previously, and companies will defend these claims ever more emphatically.
Medical records are the key to both pursing and defending these claims. With the increasing volume of claims, attorneys need to be equipped with all of the critical medical details: strengths and weaknesses alike.
Look how the medical records were the key to the Vioxx cases. This will be the new standard for Mass Tort claims. Companies have taken to the strategy of defending each claim and are less apt to settle without some level of review of the records.
An additional risk of putting off record review is that of letting their clients believe they have a stronger case than they do. Attorneys are finding themselves trapped by their own premature assurances, which can only result in delayed disappointment or worse.
Attorneys need to know what their cases hold in advance so they can approach each one appropriately -- or run the risk of an unsatisfactory result, or even worse, getting caught in a position of malpractice.
All the best ,
Nancy
Nancy Fraser, RN
CEO
Med Legal Consulting Source
1000 Wilshire Blvd., Suite 260
Los Angeles, Ca. 90017
p: 213-347-0203
f: 213-347-0209
www.medlegal-la.com
nfraser@medlegal-la.com
A national firm specializing in medical record analysis for litigation.
Having been a registered nurse for over 20 years and a former owner of a surgery center, I know medical records. Having been a certified Legal Nurse Consultant for over 10 years and a business owner in the same industry, I know how important those records are in a legal case, especially in today’s world.
With the current state of our economy, it is clear that our society will become increasingly litigious in attempt to attain alternative sources of income. Despite public perception that this might not be possible, most companies in the industry of litigation get busier during economic hardships. Individuals will pursue medical malpractice and personal injury claims they might not have previously, and companies will defend these claims ever more emphatically.
Medical records are the key to both pursing and defending these claims. With the increasing volume of claims, attorneys need to be equipped with all of the critical medical details: strengths and weaknesses alike.
Look how the medical records were the key to the Vioxx cases. This will be the new standard for Mass Tort claims. Companies have taken to the strategy of defending each claim and are less apt to settle without some level of review of the records.
An additional risk of putting off record review is that of letting their clients believe they have a stronger case than they do. Attorneys are finding themselves trapped by their own premature assurances, which can only result in delayed disappointment or worse.
Attorneys need to know what their cases hold in advance so they can approach each one appropriately -- or run the risk of an unsatisfactory result, or even worse, getting caught in a position of malpractice.
All the best ,
Nancy
Nancy Fraser, RN
CEO
Med Legal Consulting Source
1000 Wilshire Blvd., Suite 260
Los Angeles, Ca. 90017
p: 213-347-0203
f: 213-347-0209
www.medlegal-la.com
nfraser@medlegal-la.com
A national firm specializing in medical record analysis for litigation.
posted by
Harlan Schillinger
at
3:14 AM
0
comments
Thursday, July 3, 2008
Saying the same old thing every day is turning off viewers.
The public is a lot smarter than you may give them credit for. Saying the same old thing every day is turning off viewers.
It's time that law firms changed the message they send to prospective clients. South Carolina-based McWhirter, Bellinger & Associates recently initiated such a change through a Network Affiliates-produced commercial spot called "Hope for the Future."
It's a clear, succinct personal injury advertisement that speaks to the public through a public story. Rather than focusing exclusive attention on the firm, we changed the tone to focus on the financial devastation that people often deal with after a personal injury loss. When families are wondering about how to recover work loss, their livelihood - even how to put food on the table - McWhirter, Bellinger & Associates is positioned as a critical solution.
While the firm continues to help people recover compensation and quality of life, McWhirter, Bellinger & Associates is uncovering more qualified cases than ever through this highly targeted, response-driven marketing campaign.
To view additional examples of how we're helping law firms tap the right clients with smarter messages, visit www.netaff.com/legal (click on Showcase).
Network Affiliates pioneered the model of legal advertising 26 years ago. Today, we're at the forefront of creating customized yet cost-efficient marketing campaigns. Our full-service agency offers a range of services - from custom TV commercials to comprehensive media planning, plus specialties in mass tort and Latino-specific marketing.
Is your marketing strategy sending the same old message? Find out now. Please contact me at 1-800-525-3332 and I'll be happy to provide a complimentary, confidential evaluation of your current marketing approach. I look forward to speaking with you soon.
Sincerely,
Harlan Schillinger
Vice President
Legal Marketing Division
It's time that law firms changed the message they send to prospective clients. South Carolina-based McWhirter, Bellinger & Associates recently initiated such a change through a Network Affiliates-produced commercial spot called "Hope for the Future."
It's a clear, succinct personal injury advertisement that speaks to the public through a public story. Rather than focusing exclusive attention on the firm, we changed the tone to focus on the financial devastation that people often deal with after a personal injury loss. When families are wondering about how to recover work loss, their livelihood - even how to put food on the table - McWhirter, Bellinger & Associates is positioned as a critical solution.
While the firm continues to help people recover compensation and quality of life, McWhirter, Bellinger & Associates is uncovering more qualified cases than ever through this highly targeted, response-driven marketing campaign.
To view additional examples of how we're helping law firms tap the right clients with smarter messages, visit www.netaff.com/legal (click on Showcase).
Network Affiliates pioneered the model of legal advertising 26 years ago. Today, we're at the forefront of creating customized yet cost-efficient marketing campaigns. Our full-service agency offers a range of services - from custom TV commercials to comprehensive media planning, plus specialties in mass tort and Latino-specific marketing.
Is your marketing strategy sending the same old message? Find out now. Please contact me at 1-800-525-3332 and I'll be happy to provide a complimentary, confidential evaluation of your current marketing approach. I look forward to speaking with you soon.
Sincerely,
Harlan Schillinger
Vice President
Legal Marketing Division
posted by
Dan Goldstein
at
5:58 AM
0
comments
