Thursday, January 15, 2009

LEGAL MARKETING FOR DUMMIES (Crazy Economy Version)

Indisputable facts show that companies with the guts and insight to maintain or increase marketing and advertising during a down economy will gain on and edge out their competitors.

It may look bleak out there, but here's one tried and true legal marketing rule in here: Now is not the time to stop advertising. In fact, we would encourage you to think twice-and do just the opposite.

When others are suffering from a loss of case load and quality, your firm can be gaining critical market share. Riding out the economy with a smart and strategic promotional plan is the ultimate return on investment. And we can get you there.

As the pioneer of advertising for lawyers, Network Affiliates has 27 years of experience positioning, selling and branding law firms to out-think the competition in the aggressive world of law. Our dynamic, multifaceted team of experts can craft customized, cost-efficient TV ads for the No. 1 marketing medium or develop a strategic advertising campaign to target consumers using new media ranging from the Internet to cell phones to satellite radio.

As a full-service agency, Network Affiliates provides comprehensive, big-picture media planning down to exclusive niche marketing tools for mass tort and targeted Hispanic channels.

A second opinion costs you nothing-and is just a phone call away. Please reach out to me at 1-800-525-3332 and I'll be happy to provide a complimentary, confidential evaluation of your current marketing approach.


Harlan Schillinger
Vice President/Director of Legal Marketing

posted by Dan Goldstein at 1:49 PM

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