Friday, March 27, 2009
Are You Sticking to the Plan?
Is your marketing plan failing you or are you failing to stick to the plan? Great marketing begins with a great marketing plan, but the best laid plans are only as good as the follow through. So, here we are, three months into 2009. Doubtless, you started off the year with every intention of doing it right and that included effective marketing.
You made your plans, you were excited. It all looked great on paper, but now you aren't feeling it. You aren't seeing the results that you expected and the year seems to be off to a less than bountiful start. You know that marketing is important, but you keep putting it off. You keep meaning to get to it. Somewhere in the back of your mind you know you had a great plan; a plan that would work. But marketing isn't what you do. It's not your real job, it's a periphery task.
This is the trap that most lawyers fall in to, especially those who are passionate about their work and truly great at what they do. It is the Achilles' heel that turns great artists into starving artists while the mediocre rise to fame and fortune (in their own lifetimes). It is the reason why the best attorneys are not always the most financially successful.
Fortunately, you don't have to be a marketing guru to prosper like one. You only need the business savvy to delegate your marketing needs to the experts while you focus on what you do best. Network Affiliates has been helping law firms since 1981. Attorney marketing is our passion. It is what we do. Period.
If you need help implementing your law firm's marketing plan - or developing an effective marketing strategy, call or email our legal marketing experts today.
You made your plans, you were excited. It all looked great on paper, but now you aren't feeling it. You aren't seeing the results that you expected and the year seems to be off to a less than bountiful start. You know that marketing is important, but you keep putting it off. You keep meaning to get to it. Somewhere in the back of your mind you know you had a great plan; a plan that would work. But marketing isn't what you do. It's not your real job, it's a periphery task.
This is the trap that most lawyers fall in to, especially those who are passionate about their work and truly great at what they do. It is the Achilles' heel that turns great artists into starving artists while the mediocre rise to fame and fortune (in their own lifetimes). It is the reason why the best attorneys are not always the most financially successful.
Fortunately, you don't have to be a marketing guru to prosper like one. You only need the business savvy to delegate your marketing needs to the experts while you focus on what you do best. Network Affiliates has been helping law firms since 1981. Attorney marketing is our passion. It is what we do. Period.
If you need help implementing your law firm's marketing plan - or developing an effective marketing strategy, call or email our legal marketing experts today.
posted by
Harlan Schillinger
at
6:06 AM







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