Monday, March 23, 2009
Press Kits: By Cole Silver
Dear Harlan,
I used to work for a state senator who told me that it doesn't matter whether people speak ill or good about you...you should only worry when they stop talking about you!
So...do you have a press kit? Since most press or media people will request a press kit, it's time for you to put one together. A press kit is nothing more than a collection of editorial and promotional materials that are distributed to the media, as well as prospects and clients, which include information about you, your solutions and the reasons you're "newsworthy".
Journalists use these materials to learn about you but a press kit can also be used for many other marketing purposes. When putting a press kit together, it should include a folder with an insert for your business card, client list, testimonials, biographical sketch, prior press releases, professional photo, articles and white papers written by you and may also include case histories, and one page fact sheets. Anything that increases or enhances your credibility should be included in the kit, making it a much more effective marketing tool than the standard brochure most lawyers use.
If you really want the skinny, my good friend Gina Rubel, author of Everyday Public Relations for Lawyers will be presenting a workshop on this very issue on Thursday April 30, 2009 in Warrington , PA. She's a lawyer and the expert so if you really want to get noticed, you should contact her.
Thanks and stay well.
Cole
The Silver Group Ltd.
8 Dorchester Lane, Suite A
Moorestown, NJ
08057
US
I used to work for a state senator who told me that it doesn't matter whether people speak ill or good about you...you should only worry when they stop talking about you!
So...do you have a press kit? Since most press or media people will request a press kit, it's time for you to put one together. A press kit is nothing more than a collection of editorial and promotional materials that are distributed to the media, as well as prospects and clients, which include information about you, your solutions and the reasons you're "newsworthy".
Journalists use these materials to learn about you but a press kit can also be used for many other marketing purposes. When putting a press kit together, it should include a folder with an insert for your business card, client list, testimonials, biographical sketch, prior press releases, professional photo, articles and white papers written by you and may also include case histories, and one page fact sheets. Anything that increases or enhances your credibility should be included in the kit, making it a much more effective marketing tool than the standard brochure most lawyers use.
If you really want the skinny, my good friend Gina Rubel, author of Everyday Public Relations for Lawyers will be presenting a workshop on this very issue on Thursday April 30, 2009 in Warrington , PA. She's a lawyer and the expert so if you really want to get noticed, you should contact her.
Thanks and stay well.
Cole
The Silver Group Ltd.
8 Dorchester Lane, Suite A
Moorestown, NJ
08057
US
posted by
Harlan Schillinger
at
10:59 AM
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