Friday, April 24, 2009
Consistency, Recognition and Credibility
While you are already aware of the importance of branding your law firm, you may be overlooking consistency. All of your marketing efforts need to support and convey the branding of your firm, and that extends to your law firm's database marketing and Internet marketing including your blogs and social networking. It must be backed up by the experience your clients have when they make human contact with you and your firm.
The last thing you want potential clients to think when they contact you is "Did I get the right firm? This is nothing like what I expected." That implants seeds of doubt about your honesty and even your competence. It feels like you are not as involved as you should be. The evaluation process starts over and on a less positive note.
What you do want is the comfort and credibility that comes with consistency. When clients get what they expect (or an even better version of what they were expecting) things flow. They feel good and like they have already begun to engage in the process with you even before you meet. The relationship is already established in their minds. They are more likely to continue this forward motion with you, rather than shopping around.
Blogs and social networking sites, such as Twitter and Facebook, have become popular and powerful marketing tools. Both are more personal and less formal ways of communicating with your potential clients and that can really draw people in and help them feel connected to you. That is where their power lies and something you should take advantage of if you use these tools, but you need to maintain the image and feel of your firm as you do this.
One way to maintain this consistency is to develop the right branding in the first place. One of the benefits of working with Network Affiliates is that our agency has extensive experience in legal advertising and marketing as well as the breadth of resources to help you develop the marketing strategy and materials that establish your brand in a way that is authentic and in keeping with your real life presentation.
Contact the legal advertising specialists at Network Affiliates today to bring consistency, recognition and credibility to your marketing plan.
The last thing you want potential clients to think when they contact you is "Did I get the right firm? This is nothing like what I expected." That implants seeds of doubt about your honesty and even your competence. It feels like you are not as involved as you should be. The evaluation process starts over and on a less positive note.
What you do want is the comfort and credibility that comes with consistency. When clients get what they expect (or an even better version of what they were expecting) things flow. They feel good and like they have already begun to engage in the process with you even before you meet. The relationship is already established in their minds. They are more likely to continue this forward motion with you, rather than shopping around.
Blogs and social networking sites, such as Twitter and Facebook, have become popular and powerful marketing tools. Both are more personal and less formal ways of communicating with your potential clients and that can really draw people in and help them feel connected to you. That is where their power lies and something you should take advantage of if you use these tools, but you need to maintain the image and feel of your firm as you do this.
One way to maintain this consistency is to develop the right branding in the first place. One of the benefits of working with Network Affiliates is that our agency has extensive experience in legal advertising and marketing as well as the breadth of resources to help you develop the marketing strategy and materials that establish your brand in a way that is authentic and in keeping with your real life presentation.
Contact the legal advertising specialists at Network Affiliates today to bring consistency, recognition and credibility to your marketing plan.
posted by
Harlan Schillinger
at
6:05 AM
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