Network Affiliates

What is the number one thing that stops people from pursuing a lawsuit before they even think about the facts? Money! Only the wealthy win lawsuits. It takes money to hire an attorney. It doesn't matter how good your case is, the person who can afford to hire the best lawyer wins.

As an attorney you may be somewhat insulated from what people think it takes to hire a lawyer or to sue for what they are rightfully owed. You know you work on a contingency fee basis. You really, really do. Honestly. No question about it. That's just how things are done. Right?

Sure it is, on your end. But the buzz among the people who need your services is a misinformed, cynical, pop culture misconception that attorneys are very expensive, and "a good attorney" costs even more. Try going out sometime, pretending like you're not a lawyer, and telling people they don't have to pay upfront to get the help they need - and that a highly successful lawyer with multimillion dollar verdicts will represent them with no retainer. They'll tell you that you are naive, you don't know what you are talking about, or you've seen too many movies. Life just doesn't work that way. There's always a catch.

Your marketing mission is to convince potential clients that they can get top notch legal representation, and they don't need a dime to do it. How do you do that? How do you get the message across that they don't have to spend the money they do not have without sounding like you are offering a free trial or mimicking those late night TV ads that offer "installments of $19.99?"

You rise above it. Show them you are successful. You are well established. Time and time again you have shown that you have the resources to win justice for your clients without any up front payment. Develop your brand as the honest broker who takes care of the victims.

It is a fine line to tread, but when done correctly, it will bring in the clients who know they have good cases and just need the opportunity to be heard.

Network Affiliates has over 25 years of experience in crafting marketing and advertising campaigns for attorneys that effectively communicate this message while improving your brand in a way that demonstrates your integrity in the eyes of the public. Contact our legal marketing experts today to learn more about how you can get the message out to potential clients that they can afford the best representation - and they only pay when they win.