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Sunday, May 24, 2009
Blogging, another way to talk to your clients
A blog is a good way to reach out to potential clients and let them know there is a real person behind the name. It shows that you take enough interest in your field to write about it on a regular basis, and that you have a desire to keep your readers up-to-date on the latest developments.
Blogging can be an easy way to capitalize on your marketing dollars, but it should not be approached haphazardly. There are some tricks to successful blogging.
Your posts should appear on a regular, consistent basis.
While your blog may be rather personal and informal, for many readers that is the draw of a blog, it still needs to be consistent with your brand. It doesn’t hurt to throw in something fun now and then, but overall you should keep your posts relevant.
When readers comment on your blog you need to respond and respond in a timely fashion. It is a direct reflection of the attention and respect you give to your clients. When a potential client posts a comment and it goes ignored, they will expect their phone calls to be treated the same way.
Many of your potential clients will not post a comment at all, but they will look at the comments and your responses, and they will form judgments. If they see that you are involved and responding on your blog, they will feel more confident about getting personal treatment when they hire you.
Your response should be relevant, not just the same automatic response to every comment, but you do not have to compose a lengthy response to every comment.
Following are a few effective law firm blogs:
Blogging can be an easy way to capitalize on your marketing dollars, but it should not be approached haphazardly. There are some tricks to successful blogging.
Your posts should appear on a regular, consistent basis.
While your blog may be rather personal and informal, for many readers that is the draw of a blog, it still needs to be consistent with your brand. It doesn’t hurt to throw in something fun now and then, but overall you should keep your posts relevant.
When readers comment on your blog you need to respond and respond in a timely fashion. It is a direct reflection of the attention and respect you give to your clients. When a potential client posts a comment and it goes ignored, they will expect their phone calls to be treated the same way.
Many of your potential clients will not post a comment at all, but they will look at the comments and your responses, and they will form judgments. If they see that you are involved and responding on your blog, they will feel more confident about getting personal treatment when they hire you.
Your response should be relevant, not just the same automatic response to every comment, but you do not have to compose a lengthy response to every comment.
Following are a few effective law firm blogs:
- Orlando, Florida Personal Injury Attorney Blog
- National Injury Law and Criminal Defense Blog
- Oklahoma Accident Lawyer Blog
- New York Medical Malpractice Attorney Blog
posted by
Harlan Schillinger
at
9:31 AM
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