Network Affiliates

Saturday, May 9, 2009

Do Your Clients Know How You Are Giving Back to the Community?

Your clients need to know that you are the best at what you do and that you can win. They also need a reason to believe that you are fighting for them, not just your take.

How does giving back help them believe that? It shows that you care about something other than yourself. It can show that you care about helping people and about justice.

You should be proudly advertising your pro bono work, the donations you make, and any volunteering that you and your family participate in. Do you support any non-profits with free legal help? Let your clients know, and let them know why it is a cause that you personally believe in.

Have you adopted a dog from your local Humane Society for your kids? Work it into the conversation. It shows that you are a regular person with a heart. Do you remember what a hot news item the Obama's dog decision was and the huge public call for them to adopt a dog from a shelter? There is a reason for that. If you can capitalize on it you should.

Donations and volunteer work can also be a great form of "free" advertising. Donations can buy you a plaque, a listing and a link on a high profile website, and a mention in a newsletter or other publication. Volunteering can get you in the paper or on the news.

Your potential clients are looking for someone who can get the job done, but it is just human nature to want to work with someone who you believe is a good person and who you feel supports the issues that are important to you. Let them know that you are a real, caring, and well-rounded person who uses your success for good, not just for yourself.

For more ideas on how to let your clients and potential clients know how you give back, and how to make that work for you, contact Network Affiliates today.

posted by Harlan Schillinger at 8:38 PM

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Network Affiliates

Saturday, May 9, 2009

Do Your Clients Know How You Are Giving Back to the Community?

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