Friday, May 1, 2009
The Importance of Keeping up with Existing Clients
Your marketing plan must include staying in touch with your existing clients. You've already done the work of getting their attention, bringing them in, gaining their trust, and proving first hand that you can deliver. Most of the work is done, but you can't afford to neglect them now. If you can keep your brand on top of their minds, they can be some of your greatest marketing assets.
Repeat business
It may seem obvious to you that when a former client is injured or involved in an accident, he will just pick up the phone and call you. Some will, but some may need a reminder. Maybe they've lost your contact number. They may not realize you handle a specific type of claim or for some other reason think that you can't help them with their current needs. Or, they may simply put their need for an attorney on the back burner and neglect to call you.
Your marketing plan should include reminding your clients that you are there, and making sure that they are aware of all of the services you offer, not just what you have done for them in the past.
Referrals
No matter how much your clients love you, most of them have other things on their minds. Many may not even realize that you would welcome referrals. Not only do you need to stay in front of your clients and in their minds, you should be letting them know that you appreciate referrals. And when you see them in person, make it easy for them by giving them more than one business card.
Client relationship marketing is one of the most effective marketing strategies available to a lawyer. The keys are consistency and effectiveness of your marketing communications. You have to do it right. The experienced legal marketing team at Network Affiliates can help you with this process. Let us help you make the most of this valuable resource that is already at your fingertips.
Repeat business
It may seem obvious to you that when a former client is injured or involved in an accident, he will just pick up the phone and call you. Some will, but some may need a reminder. Maybe they've lost your contact number. They may not realize you handle a specific type of claim or for some other reason think that you can't help them with their current needs. Or, they may simply put their need for an attorney on the back burner and neglect to call you.
Your marketing plan should include reminding your clients that you are there, and making sure that they are aware of all of the services you offer, not just what you have done for them in the past.
Referrals
No matter how much your clients love you, most of them have other things on their minds. Many may not even realize that you would welcome referrals. Not only do you need to stay in front of your clients and in their minds, you should be letting them know that you appreciate referrals. And when you see them in person, make it easy for them by giving them more than one business card.
Client relationship marketing is one of the most effective marketing strategies available to a lawyer. The keys are consistency and effectiveness of your marketing communications. You have to do it right. The experienced legal marketing team at Network Affiliates can help you with this process. Let us help you make the most of this valuable resource that is already at your fingertips.
posted by
Harlan Schillinger
at
6:36 AM
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