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Tuesday, June 9, 2009
Thinking of the Future
Your potential clients need help now. They are dealing with the immediate financial fallout from their injuries and the economy. They are in grave danger of trading their futures and their children's futures in for a quick fix.
We all know that insurance companies give injured parties the short end of the stick in exchange for expediency and under the threat of getting nothing at all. Personal injury victims may not know that or may be so desperate for help right now that they are willing to take less than pennies on the dollar just to get something and get it fast.
Your mission - as an advertising lawyer - is to remind them that the insurance companies will try to cheat them and that their future is on the line. By sticking with it, hiring your personal injury law firm, and taking the insurance companies to task, they could be preserving their retirement, their children's college opportunities, and just the basic quality of life that they are accustomed to or expect to achieve in the future.
This message reaches two types:
The first group will easily see the value in pursuing compensation.
The second group is more desperate. They need reassurance and advice on how they can get by until their case is resolved if they refuse the insurance company's immediate offer.
They also need to be reminded that if they accept that pittance, it will not go far and they will quickly be back in the situation they are in today, but without the option of pursuing compensation that will benefit them long term.
Our legal advertising production team has produced hundreds of effective television ads for personal injury attorneys. Let us help you remind your potential clients to think of the future.
We all know that insurance companies give injured parties the short end of the stick in exchange for expediency and under the threat of getting nothing at all. Personal injury victims may not know that or may be so desperate for help right now that they are willing to take less than pennies on the dollar just to get something and get it fast.
Your mission - as an advertising lawyer - is to remind them that the insurance companies will try to cheat them and that their future is on the line. By sticking with it, hiring your personal injury law firm, and taking the insurance companies to task, they could be preserving their retirement, their children's college opportunities, and just the basic quality of life that they are accustomed to or expect to achieve in the future.
This message reaches two types:
- Those who had some savings, but have spent it or expect to spend it because of their injuries and are looking for a way to replenish
- Those who did not have any reserves in the first place and need money now, but need far more than the insurance company will shell out
The first group will easily see the value in pursuing compensation.
The second group is more desperate. They need reassurance and advice on how they can get by until their case is resolved if they refuse the insurance company's immediate offer.
They also need to be reminded that if they accept that pittance, it will not go far and they will quickly be back in the situation they are in today, but without the option of pursuing compensation that will benefit them long term.
Our legal advertising production team has produced hundreds of effective television ads for personal injury attorneys. Let us help you remind your potential clients to think of the future.
posted by
Harlan Schillinger
at
5:58 AM
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