Friday, August 28, 2009
The Social Media Revolution: How to Use Social Media in Your Law Firm (Part 1)
Hi there. My name is Clay Frickey and today I will be sharing with you part 1 of a running series of blog posts on how to use social media in your law firm. I hope it is informative and will get you thinking about what opportunities there are for your law firm on the social web.
Social media has become the hot new movement in the world of advertising and marketing. Recently, I watched a video that shows the impact of social media on the cultural landscape. Here is a link to the video:
http://thedenveregotist.com/article/4806/the-social-media-revolution/
So, what does all of this mean to you? Do lawyers need to be concerned about their online presence? Absolutely! More and more lawyers are beginning to dip their toes into the social media waters. Some dove right in, using services like Twitter and have amassed thousands of followers that read their tweets. Here’s an ever updating list that contains all of the lawyers that JD Supra follows on Twitter. As of today, there are over 700 lawyers using that JD Supra follows.
Does this mean that if you aren’t on Twitter, that you’re going to lose market share to your competitors? Not necessarily. If you haven’t considered Twitter or the benefits of blogging or search engine optimization, on the other hand, you would be doing yourself a disservice.
So, what’s the next step if you aren’t actively engaging in social media? First, educate yourself on the topic of social media. Search on Google for legal marketing blogs. Then, read what your competitors are writing about. This will give you guidance on how to write your blog and show you how your web presence can improve. Then, after finding some other blogs that you like, comment on blog posts you agree or disagree with and start a conversation. After being involved in a conversation on these blog posts, you will begin to see the power of blogging and the internet in general.
Next time, I will be discussing how to set up your own blog and how to use it to drive business to your law firm.
posted by
Clay Frickey
at
9:10 AM
0 Comments:
Post a Comment
<< Home