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Sunday, September 27, 2009
Holidays - Marketing to Your Clients
School is well on its way and it will be holiday season soon. You can make the holidays work for you in a variety of ways.
As much as we hate to look at it this way, the holidays can be a painful reminder of lost loved ones. We miss those who are no longer with us more poignantly during those times when we should be celebrating together.
Holidays are also ripe with accidents. For many families a holiday marks the anniversary of an accident that either killed a relative or destroyed their life.
The holiday season is the perfect time for you to give your potential clients a gentle, tasteful reminder of your presence and how you can help them.
You must approach holiday season marketing efforts carefully. You do not want to look like a vulture preying on their grief. There are several avenues you can pursue to get yourself in front of your potential clients, but stay in a positive light.
You may want to incorporate a public service message into your television campaign, such as one reminding the public of the high accident rate and to drink responsibly during the holidays.
Contributing to a charity or participating in a charity event, can also remind the public of who you are, what you do, and that you care.
Of course, you want to blog about it. If you are doing something charitable, mention it in your blog. If you are not, you can still talk about safety and lost loved ones with a personal tone rather than a blatant push.
Please, contact the legal advertising specialists at Network Affiliates today to start your holiday season advertising planning. We can help you. Please call.
As much as we hate to look at it this way, the holidays can be a painful reminder of lost loved ones. We miss those who are no longer with us more poignantly during those times when we should be celebrating together.
Holidays are also ripe with accidents. For many families a holiday marks the anniversary of an accident that either killed a relative or destroyed their life.
The holiday season is the perfect time for you to give your potential clients a gentle, tasteful reminder of your presence and how you can help them.
You must approach holiday season marketing efforts carefully. You do not want to look like a vulture preying on their grief. There are several avenues you can pursue to get yourself in front of your potential clients, but stay in a positive light.
You may want to incorporate a public service message into your television campaign, such as one reminding the public of the high accident rate and to drink responsibly during the holidays.
Contributing to a charity or participating in a charity event, can also remind the public of who you are, what you do, and that you care.
Of course, you want to blog about it. If you are doing something charitable, mention it in your blog. If you are not, you can still talk about safety and lost loved ones with a personal tone rather than a blatant push.
Please, contact the legal advertising specialists at Network Affiliates today to start your holiday season advertising planning. We can help you. Please call.
posted by
Harlan Schillinger
at
10:03 AM
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