Attorney Advertising - Personal Injury TV ads

The Network Affiliates Client Meeting in South Beach last week was a tremendous success. Many of our clients were in attendance. The meeting was preceded by two days of custom production where a number of attorneys shot custom TV Ads. We covered a lot of material at the meeting including Howard Hyden as the featured speaker explaining how “customer focus” can improve your “Positive Word Of Mouth” referrals. The new syndicated legal advertising campaigns were well received as were some of our custom ads and marketing materials. The Silberstein Awad & Miklos medical malpractice brochure handed out by Jeff Buenz also generated very favorable reviews.

The meeting covered a lot of ground, and one highlight for me was the first speaker - Gibson Vance of Beasley Allen. Mr. Vance, who is the President Elect of the AAJ, explained that many firms are ignoring valuable product liability claims. He spoke about the potential product liability claims involving single vehicle accidents – including single vehicle tractor-trailer accidents. Many of these cases are turned down because the driver was at fault, but Mr. Vance pointed out that if there is a death or serious injury, single vehicle accidents should be evaluated for product liability.

He listed several examples of product liability claims arising out of single vehicle accident cases that ranged from the obvious to those that can be discovered with in-depth investigation. Among other things, they include:

• Roof crush.
• Faulty seat belts.
• Ejection through the back or side windows.
• Fifteen passenger vans.
• Tire blow outs.
• Reclining seat backs.
• Defective door latch.

He encouraged each of the lawyers to forward any such claims involving serious injury or death to Beasley Allen. His firm will not pursue the personal injury claims – the referring attorney could handle those. Beasley Allen would just investigate and pursue the potential product liability claims and share legal fees with the referring attorney.

Mr. Vance also mentioned that many product liability lawsuits arise out of workers’ comp claims. If the claim involves a serious injury (amputation, death, paralysis, etc.), Beasley Allen will evaluate the potential product liability claim for no charge.

He mentioned some other claims with good potential as well including FLSA claims that are very easy to evaluate simply by adding three questions to your intake form. He said that he would forward those questions to Network Affiliates for distribution to the attorneys.

Overall, the talk gave our clients some simple ways to generate some additional revenue from clients that are already calling.