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Monday, November 30, 2009
Client Communication Strategies
If you are putting all of your marketing budget and energy into bringing in new clients you are missing out on your most effective audience – your existing clients. They know you, they like you, and they know that you get results for them. That doesn’t mean they are always thinking about you, though. You need to stay fresh on their minds. You do not have to convince them of anything, just remind them that you are there and let them know about services you offer that they may not be aware of or remember.
Network Affiliates’ creative services can help you stay in touch with your clients with a variety of client communication tools so you can mix it up and keep their attention.
Oversized post cards let you say more to your clients, but still get their attention because the message is right there in front of them without having to open anything. They are brief and to the point and lead your client to your website to learn more. They can be used for announcements or they can be educational.
Custom law firm brochures remind your clients of who you are and what you do. They are in line with your firm’s branding so it is not just another brochure that goes straight from the mailbox to the trash can. They will go into your client’s files for quick reference, much like a takeout menu.
Firm video brochures combine the best aspects of direct mail and television advertising. They have the power that only video can deliver and you know unquestionably that they are reaching your target audience. Your client will know that you made a special effort to deliver this important information to them.
Mail inserts are an inexpensive, but effective way to let your clients know about services you offer that they have not yet taken advantage of.
Greeting cards remind them that you are human. You are thoughtful and courteous and you really do take the time to remember them.
Contact the law firm marketing specialists at Network Affiliates today to learn more about effective client communication strategies for law firms.
Network Affiliates’ creative services can help you stay in touch with your clients with a variety of client communication tools so you can mix it up and keep their attention.
Oversized post cards let you say more to your clients, but still get their attention because the message is right there in front of them without having to open anything. They are brief and to the point and lead your client to your website to learn more. They can be used for announcements or they can be educational.
Custom law firm brochures remind your clients of who you are and what you do. They are in line with your firm’s branding so it is not just another brochure that goes straight from the mailbox to the trash can. They will go into your client’s files for quick reference, much like a takeout menu.
Firm video brochures combine the best aspects of direct mail and television advertising. They have the power that only video can deliver and you know unquestionably that they are reaching your target audience. Your client will know that you made a special effort to deliver this important information to them.
Mail inserts are an inexpensive, but effective way to let your clients know about services you offer that they have not yet taken advantage of.
Greeting cards remind them that you are human. You are thoughtful and courteous and you really do take the time to remember them.
Contact the law firm marketing specialists at Network Affiliates today to learn more about effective client communication strategies for law firms.
posted by
Harlan Schillinger
at
8:01 AM
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