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Monday, November 9, 2009
Developing a Comprehensive Law Firm Marketing Strategy
Effective marketing involves more than running a television ad or throwing up a quick website. To bring in new clients and keep your old clients coming back, and to make the most of your marketing dollars, you need a comprehensive marketing strategy.
What does a comprehensive law firm marketing strategy include?
This will vary somewhat depending on what is appropriate for your firm and in keeping with your branding and budget, but there are some basic components that, when used together, work for most firms.
Television ads are still a crucial part of marketing. The key is to have ads that stand out from the competition and a media buy that will put you in front of the right audience.
Direct mail is one of your most cost effective options. It is a great way to keep in touch with your existing clients, staying fresh on their minds and getting referrals. It is another oldie but goodie that should not be pushed aside. Bottom line? Direct mail marketing works.
You absolutely must have a law firm website. It needs to be more than just an online business card. You need informative and interesting content so that potential clients feel that they are already receiving value from you before they even pick up the phone. It lets them know that you know your business and what you can do for them.
These basics are just the beginning and the core of your comprehensive law firm marketing strategy. Timely press releases, choosing the right type of ads, deciding when, how often, and in what way to use direct mail campaigns, and so much more go into developing your marketing strategy.
It may sound overwhelming, but we will help you the way you help your clients deal with difficult situations. Please, contact us today to find out how we do it.
What does a comprehensive law firm marketing strategy include?
This will vary somewhat depending on what is appropriate for your firm and in keeping with your branding and budget, but there are some basic components that, when used together, work for most firms.
Television ads are still a crucial part of marketing. The key is to have ads that stand out from the competition and a media buy that will put you in front of the right audience.
Direct mail is one of your most cost effective options. It is a great way to keep in touch with your existing clients, staying fresh on their minds and getting referrals. It is another oldie but goodie that should not be pushed aside. Bottom line? Direct mail marketing works.
You absolutely must have a law firm website. It needs to be more than just an online business card. You need informative and interesting content so that potential clients feel that they are already receiving value from you before they even pick up the phone. It lets them know that you know your business and what you can do for them.
These basics are just the beginning and the core of your comprehensive law firm marketing strategy. Timely press releases, choosing the right type of ads, deciding when, how often, and in what way to use direct mail campaigns, and so much more go into developing your marketing strategy.
It may sound overwhelming, but we will help you the way you help your clients deal with difficult situations. Please, contact us today to find out how we do it.
posted by
Harlan Schillinger
at
7:54 AM
1 Comments:
You forgot about promotional items (i.e. branded merchandise). Nothing creates client loyalty better than handing out free logo'd pens, coffee mugs, t-shirts, rolling coolers, etc.
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