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Monday, November 9, 2009
Generating Positive Word of Mouth on the Internet
Word of mouth advertising is very powerful, but hard to obtain. It’s hard to create because the advertising must come unsolicited from the consumer. In the past, creating positive word of mouth took tons of time, energy and resources. With the advent of the Internet, however, generating positive word of mouth has become much easier to capture.
An area of the Internet that is growing rapidly is the realm of social media. Within the social media world, there’s a website called Yelp which can help your law firm generate more positive word of mouth. Yelp is a review website where people post reviews about local businesses. These reviews come from the unfiltered minds of your clients.
So now I bet you’re asking, how do these reviews benefit my law firm? It’s really quite simple. People often times take to the Internet to search for a lawyer. If you search for a law firm with a local term, like Denver Personal Injury Lawyer, a map will pop up above the organic search results. In these listings are reviews from websites like Yelp. The more reviews your firm has, the more relevant your listing becomes in the eyes of Google. And if these reviews are positive, those results become more valuable to your potential clients. Unbiased opinions from peers can sometimes be the most powerful endorsements you can receive as a lawyer.
Here is an example of a Yelp page from a lawyer in San Francisco that is getting high marks on Yelp. After reading reviews like that, wouldn’t you want to hire that lawyer if you had some sort of immigration issue to handle?
One thing to keep in mind is that Yelp is not the only website which allows users to post reviews. Google Local allows you to post reviews as well as Bing Local. Those results will go straight to the search engines, which is beneficial to your search engine rankings. Here some other notable examples of review websites:
Citysearch
Insider Pages
Yahoo Local
On top of empowering your clients to post reviews in these spaces, you should also pay attention to what people are saying about your firm on these websites. Spotting a negative review and responding to it could mean the difference between getting a case and not even having a chance at getting a case. Managing your online reputation is important and these websites will help you leverage your positive reputation.
If you have any questions about Yelp or Internet marketing in general, please contact us.
posted by
Clay Frickey
at
8:53 AM
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