Network Affiliates

While you are already aware of the importance of branding your law firm, you may be overlooking consistency. All of your marketing efforts need to support and convey the branding of your firm, and that extends to your law firm's database marketing and Internet marketing including your blogs and social networking. It must be backed up by the experience your clients have when they make human contact with you and your firm.

The last thing you want potential clients to think when they contact you is "Did I get the right firm? This is nothing like what I expected." That implants seeds of doubt about your honesty and even your competence. It feels like you are not as involved as you should be. The evaluation process starts over and on a less positive note.

What you do want is the comfort and credibility that comes with consistency. When clients get what they expect (or an even better version of what they were expecting) things flow. They feel good and like they have already begun to engage in the process with you even before you meet. The relationship is already established in their minds. They are more likely to continue this forward motion with you, rather than shopping around.

Blogs and social networking sites, such as Twitter and Facebook, have become popular and powerful marketing tools. Both are more personal and less formal ways of communicating with your potential clients and that can really draw people in and help them feel connected to you. That is where their power lies and something you should take advantage of if you use these tools, but you need to maintain the image and feel of your firm as you do this.

One way to maintain this consistency is to develop the right branding in the first place. One of the benefits of working with Network Affiliates is that our agency has extensive experience in legal advertising and marketing as well as the breadth of resources to help you develop the marketing strategy and materials that establish your brand in a way that is authentic and in keeping with your real life presentation.

Contact the legal advertising specialists at Network Affiliates today to bring consistency, recognition and credibility to your marketing plan.

Right now people are worried about money and it is not just their jobs and their bills that have them concerned. As the Tea Parties across the country illustrated on April 15th, they are angry about having money taken out of their pockets and given to big business. Why is that important to you? Because it can change attitudes about taking these businesses to court.

This is when people become less concerned about "frivolous lawsuits" and start thinking about taking these companies to task and holding them accountable. It is a time when some will begin to realize that tort reform is just a scam to protect big business. Potential clients who were too proud to sue or felt like lawsuits were "the wrong thing to do," are angry about bailouts; angry about watching themselves and other individuals suffer while big business gets handouts.

People have been tired of being cheated, ripped off, and taken advantage of for a long time, but not until recently have so many expressed a willingness to take action.

You can show them the way; a course of action that kills two birds with one stone. They can hold these dishonest corporations responsible for their actions and in the process take care of their own financial problems.

Contact Network Affiliates today and let us help you get the message to your potential clients that you can help them win back the money that was taken from them.

What is the number one thing that stops people from pursuing a lawsuit before they even think about the facts? Money! Only the wealthy win lawsuits. It takes money to hire an attorney. It doesn't matter how good your case is, the person who can afford to hire the best lawyer wins.

As an attorney you may be somewhat insulated from what people think it takes to hire a lawyer or to sue for what they are rightfully owed. You know you work on a contingency fee basis. You really, really do. Honestly. No question about it. That's just how things are done. Right?

Sure it is, on your end. But the buzz among the people who need your services is a misinformed, cynical, pop culture misconception that attorneys are very expensive, and "a good attorney" costs even more. Try going out sometime, pretending like you're not a lawyer, and telling people they don't have to pay upfront to get the help they need - and that a highly successful lawyer with multimillion dollar verdicts will represent them with no retainer. They'll tell you that you are naive, you don't know what you are talking about, or you've seen too many movies. Life just doesn't work that way. There's always a catch.

Your marketing mission is to convince potential clients that they can get top notch legal representation, and they don't need a dime to do it. How do you do that? How do you get the message across that they don't have to spend the money they do not have without sounding like you are offering a free trial or mimicking those late night TV ads that offer "installments of $19.99?"

You rise above it. Show them you are successful. You are well established. Time and time again you have shown that you have the resources to win justice for your clients without any up front payment. Develop your brand as the honest broker who takes care of the victims.

It is a fine line to tread, but when done correctly, it will bring in the clients who know they have good cases and just need the opportunity to be heard.

Network Affiliates has over 25 years of experience in crafting marketing and advertising campaigns for attorneys that effectively communicate this message while improving your brand in a way that demonstrates your integrity in the eyes of the public. Contact our legal marketing experts today to learn more about how you can get the message out to potential clients that they can afford the best representation - and they only pay when they win.

Tuesday while I was in the Philadelphia airport on my way back from a client meeting, I received a call from Chris Rizo - a reporter from Legal Newsline. Apparently, he had read some of my blog entries and wanted me to comment on a story about whether trial lawyers' practices are recession proof.

Here is a link to the article.

Thank you, Chris.

Regards,

Harlan Schillinger