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Tuesday, January 5, 2010
So What Do you Do Story......
I hope you had a pleasant New Years.
I went to a party and each time I met someone they asked..."So what do you do"?
How do you generally respond to this question? Most lawyers I know just say: "I’m an attorney."
Responding in this way means nothing, relays no benefits and is boring.
The real response should focus on what value and benefits you bring to the table.
In other words, if you’re an IP lawyer, why not state, "I protect the trade secrets and intellectual property of companies so they can maintain a competitive advantage."
Or, "I’m a personal injury attorney and I help injured people make sure they get fully compensated for their injuries."
Another style of "elevator pitch" can be:
1. Ask a question like..."Do you know how when people decide to end their marriage they are overwhelmed by all the decisions they have to make concerning property, custody, and support"?
2. "What I do is protect and help people gain control of all these issues by providing them cost effective legal advice every step of the way so they can protect their assets and provide them peace of mind during a difficult time in their life."
Can you see the difference it will make when you answer the question with what you actually can do for the person?
A unique and benefit-laden elevator speech will not only set you apart from other lawyers, but will show your prospects the value you deliver.
These two different ideas will set up apart every time someone asks ...so what do you do?
Stay well.
Cole
http://www.Findcareersuccess.com
(609) 306-8098
The Silver Group Ltd.
8 Dorchester Lane, Suite A
Moorestown, NJ
08057
US
I went to a party and each time I met someone they asked..."So what do you do"?
How do you generally respond to this question? Most lawyers I know just say: "I’m an attorney."
Responding in this way means nothing, relays no benefits and is boring.
The real response should focus on what value and benefits you bring to the table.
In other words, if you’re an IP lawyer, why not state, "I protect the trade secrets and intellectual property of companies so they can maintain a competitive advantage."
Or, "I’m a personal injury attorney and I help injured people make sure they get fully compensated for their injuries."
Another style of "elevator pitch" can be:
1. Ask a question like..."Do you know how when people decide to end their marriage they are overwhelmed by all the decisions they have to make concerning property, custody, and support"?
2. "What I do is protect and help people gain control of all these issues by providing them cost effective legal advice every step of the way so they can protect their assets and provide them peace of mind during a difficult time in their life."
Can you see the difference it will make when you answer the question with what you actually can do for the person?
A unique and benefit-laden elevator speech will not only set you apart from other lawyers, but will show your prospects the value you deliver.
These two different ideas will set up apart every time someone asks ...so what do you do?
Stay well.
Cole
http://www.Findcareersuccess.com
(609) 306-8098
The Silver Group Ltd.
8 Dorchester Lane, Suite A
Moorestown, NJ
08057
US
posted by
Harlan Schillinger
at
2:56 PM
1 Comments:
Thank you Cole for posting this info on our Blog. You always have great idea's and insite...
Best Regards,
Harlan
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