Monday, January 25, 2010
Toll Free Vanity Phone Numbers
At first glance, everybody loves the idea of a toll free vanity number. It’s catchy, it makes you feel clever, and everyone will remember it so that’s the number they will automatically dial when they need an attorney, right? Not necessarily.
Vanity numbers can be very effective, but they do not always deliver the promised benefits. Many of our clients have found that they get excellent results from a simple phone number that is easy to remember, such as one with repeating numbers. The key to success is not just the number, but the effectiveness of your law firm advertising campaign that brands the number in the mind of your prospective client.
Getting Value out of Toll Free Vanity Numbers is Not Simple
Getting real value out of a vanity number requires more than just a catchy name or word in replace of digits.
It must be a seven digit word, one that people will not confuse with something similar. It must use 800, rather than the alternatives 888, 877, or 866 for most people to actually remember it. To really milk the value out of a vanity number, your branding has to be consistent over a long period of time and emphasize the number in your law firm’s TV, radio and print ads.
A Few Concerns about Vanity Numbers
Some vanity numbers will generate wrong number phone calls for you; an annoyance, but one you could live with. However, your potential clients may reach the wrong place of business if they do not remember the number precisely, and that can cost you business. This is more likely if your vanity number is not an 800 number (888, 877, or 866).
Vanity numbers may irritate some people who struggle with converting the letters to numbers. This may become more problematic as consumers convert to smart phones with full keypads. If you look at your blackberry, you can see that the numbers and the letters don’t match up with a traditional phone keypad.
Network Affiliates can Help
Sometimes the flashy concepts backfire. With over 28 years of experience in attorney advertising, the marketing experts at Network Affiliates have learned the difference between costly marketing gimmicks and comprehensive marketing strategies that really work. If a vanity number will help your advertising campaign, we will tell you – and, because we have relationships with several vanity number providers, we can help you get a good one. Contact us today to learn more about effective phone numbers and other “little things” that can mean big ROI for your law firm’s marketing campaign.
Vanity numbers can be very effective, but they do not always deliver the promised benefits. Many of our clients have found that they get excellent results from a simple phone number that is easy to remember, such as one with repeating numbers. The key to success is not just the number, but the effectiveness of your law firm advertising campaign that brands the number in the mind of your prospective client.
Getting Value out of Toll Free Vanity Numbers is Not Simple
Getting real value out of a vanity number requires more than just a catchy name or word in replace of digits.
It must be a seven digit word, one that people will not confuse with something similar. It must use 800, rather than the alternatives 888, 877, or 866 for most people to actually remember it. To really milk the value out of a vanity number, your branding has to be consistent over a long period of time and emphasize the number in your law firm’s TV, radio and print ads.
A Few Concerns about Vanity Numbers
Some vanity numbers will generate wrong number phone calls for you; an annoyance, but one you could live with. However, your potential clients may reach the wrong place of business if they do not remember the number precisely, and that can cost you business. This is more likely if your vanity number is not an 800 number (888, 877, or 866).
Vanity numbers may irritate some people who struggle with converting the letters to numbers. This may become more problematic as consumers convert to smart phones with full keypads. If you look at your blackberry, you can see that the numbers and the letters don’t match up with a traditional phone keypad.
Network Affiliates can Help
Sometimes the flashy concepts backfire. With over 28 years of experience in attorney advertising, the marketing experts at Network Affiliates have learned the difference between costly marketing gimmicks and comprehensive marketing strategies that really work. If a vanity number will help your advertising campaign, we will tell you – and, because we have relationships with several vanity number providers, we can help you get a good one. Contact us today to learn more about effective phone numbers and other “little things” that can mean big ROI for your law firm’s marketing campaign.
posted by
Harlan Schillinger
at
11:30 AM
1 Comments:
I would like to clear up a few misconception about Vanity Numbers first of all with the right provider you can accomplish almost anything, they can help you not only market your number but help you sort all kinds of routing and technical problems. Second dialing a Vanity Number is not hard, at all even from a blackberry where all you do is hold alt and dial the text and then the blackberry will automatically convert the text into the proper numbers. The reality is that Vanity Numbers are among the most cost effective forms of advertising and provide immense benefits to businesses that effectively utilize them.
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