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Sunday, February 21, 2010
Our Technological Advantage in Lawyer Advertising
At Network Affiliates we have invested in the cutting edge technology you need for all aspects of lawyer advertising, from producing your television ads, to making the best media buys, to tracking the results.
Post Production Impacts the Quality of Your Law Firm’s TV Ads
Our in-house resources allow us to produce the high quality videos you must have to compete on TV without breaking your budget. We also own our own post production studio, Crosspoint, which puts the finishing touches on your television ads.
Post production is far more than the just simple editing. The quality of your post production can determine whether your law firm’s TV advertising campaign looks like another local ad campaign or a national ad campaign. You may have noticed that the deleted scenes included in the special features on some DVD’s look like low-quality home movie footage and wondered how that raw material could ever be turned into the Hollywood quality feature film you just watched. It’s all in the post production.
Just how good is Crosspoint’s post production? It produced spots that aired in this year’s Super Bowl.
Media Buying for Lawyers
Once you have created those ads, and your other forms of advertising, you must place them and place them wisely.
In order to buy media for lawyers in today’s market, you must have sophisticated media buying software. We use STRATA media buying and planning software to determine the demographics, ratings, share and reach for programs, stations, and dayparts in all 211 markets.
We also subscribe to a service that tells us exactly what your competition is doing. We know when and where they are placing their ads, how much they spend, and which ads they are running. This allows us work around the crowded TV markets to out-maneuver the competition.
With over 28 years of experience in creating and placing ads for attorneys, we have had the opportunity to investigate and evaluate the available technology as it develops. We know what to look for, what works, what is worth investing in, and what will give our clients the edge that they need. Please contact us today to learn how we can put our technology to work for you.
Post Production Impacts the Quality of Your Law Firm’s TV Ads
Our in-house resources allow us to produce the high quality videos you must have to compete on TV without breaking your budget. We also own our own post production studio, Crosspoint, which puts the finishing touches on your television ads.
Post production is far more than the just simple editing. The quality of your post production can determine whether your law firm’s TV advertising campaign looks like another local ad campaign or a national ad campaign. You may have noticed that the deleted scenes included in the special features on some DVD’s look like low-quality home movie footage and wondered how that raw material could ever be turned into the Hollywood quality feature film you just watched. It’s all in the post production.
Just how good is Crosspoint’s post production? It produced spots that aired in this year’s Super Bowl.
Media Buying for Lawyers
Once you have created those ads, and your other forms of advertising, you must place them and place them wisely.
In order to buy media for lawyers in today’s market, you must have sophisticated media buying software. We use STRATA media buying and planning software to determine the demographics, ratings, share and reach for programs, stations, and dayparts in all 211 markets.
We also subscribe to a service that tells us exactly what your competition is doing. We know when and where they are placing their ads, how much they spend, and which ads they are running. This allows us work around the crowded TV markets to out-maneuver the competition.
With over 28 years of experience in creating and placing ads for attorneys, we have had the opportunity to investigate and evaluate the available technology as it develops. We know what to look for, what works, what is worth investing in, and what will give our clients the edge that they need. Please contact us today to learn how we can put our technology to work for you.
posted by
Harlan Schillinger
at
5:23 AM
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