Monday, February 8, 2010
Tools Needed To Buy Media In This World
What tools do you have in your advertising arsenal? Are you able to know exactly what your competitors’ schedules are so you can “out-position” them?
Research suggests that for every client you engage you miss nearly 20 others. That means missing out on almost 95% of potential clients. Imagine what it would do for your case intake if you could reach even a portion of them. So, how can you do it? How can you acquire more clients?
Invest In Competitive Tools
Does your ad agency or media buying service allow you to completely and comprehensively know exactly where your other competitors are placing their commercials? Do you have this information at your fingertips when you are planning your media buy so that you can better strategize and work around crowded TV environments? Buying without this knowledge is like going to court without completing discovery of the defense’s case.
When was the last time you dissected your media plan?
If you haven’t done it in the last five years, you might not even be aware of the tools that are available to you today. Cutting-edge market-analysis technology, database mining and media tracking devices are helping law firms compete more effectively than ever in the marketplace. Your competitors are using these tools. If you’re not, you could be handing them the lion’s share of potential clients.
You Don’t Have To Do This Alone
As a lawyer and business owner, there are some marketing tactics only you can affect. For instance, you cannot hire someone to take your colleagues out to lunch or to maintain significant referral relationships. But, there are many aspects of legal marketing and advertising that do not require your personal involvement. Selecting and purchasing the best tools for media planning and placement is definitely in that category.
At Network Affiliates, we have invested in these tools so you don’t have to. We use sophisticated media software that allows us to determine the demographics, ratings, share and reach for programs, stations, and dayparts in all 211 markets. We have access to all of your competitors’ TV ads. We know what ads they are running, where they are running them and how much they are spending, so we are educated and informed to spend your money wisely.
Our clients have the advantage of knowledge. Shouldn’t you?
Research suggests that for every client you engage you miss nearly 20 others. That means missing out on almost 95% of potential clients. Imagine what it would do for your case intake if you could reach even a portion of them. So, how can you do it? How can you acquire more clients?
Invest In Competitive Tools
Does your ad agency or media buying service allow you to completely and comprehensively know exactly where your other competitors are placing their commercials? Do you have this information at your fingertips when you are planning your media buy so that you can better strategize and work around crowded TV environments? Buying without this knowledge is like going to court without completing discovery of the defense’s case.
When was the last time you dissected your media plan?
If you haven’t done it in the last five years, you might not even be aware of the tools that are available to you today. Cutting-edge market-analysis technology, database mining and media tracking devices are helping law firms compete more effectively than ever in the marketplace. Your competitors are using these tools. If you’re not, you could be handing them the lion’s share of potential clients.
You Don’t Have To Do This Alone
As a lawyer and business owner, there are some marketing tactics only you can affect. For instance, you cannot hire someone to take your colleagues out to lunch or to maintain significant referral relationships. But, there are many aspects of legal marketing and advertising that do not require your personal involvement. Selecting and purchasing the best tools for media planning and placement is definitely in that category.
At Network Affiliates, we have invested in these tools so you don’t have to. We use sophisticated media software that allows us to determine the demographics, ratings, share and reach for programs, stations, and dayparts in all 211 markets. We have access to all of your competitors’ TV ads. We know what ads they are running, where they are running them and how much they are spending, so we are educated and informed to spend your money wisely.
Our clients have the advantage of knowledge. Shouldn’t you?
posted by
Harlan Schillinger
at
9:28 AM
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