Attorney Advertising - Personal Injury TV ads

You may assume that as long as you are on TV and your ad is well placed, it will be effective. Getting your name and number out there is not enough. Television is still the most powerful advertising medium for law firms, but if your message gets lost in a sea of other ads you may as well throw your advertising dollars out the window.

Too many law firm advertisements look alike and say the same thing. Even if you are sending the message that speaks to your target audience, if your ads don’t stand out, your prospect may wind up calling someone else, even when she had you in mind in the first place.

Think about it. A prospective client needs to hire a personal injury lawyer. She vaguely remembers having seen your ad, but can’t remember your law firm’s name or phone number. She is watching TV hoping to see your ad again to write down your number and call you. Another law firm’s ad appears. It is basically what she remembered. So, she writes down the other firm’s name and phone number and makes the call.

With so many attorneys advertising on TV, how can you prevent this from happening? There is no easy answer. It takes time. It requires some serious competitive intelligence. It requires a dedicated and committed advertising and marketing team with the ability to develop a message that will set you apart – an ad campaign that won’t be confused with all the other lawyers on the air. You need to be sure that when a prospect wants to call you, she remembers your ad, and your law firm, and calls the right number.

And, don’t fall in love with your own TV ad. Maybe you came up with the creative concept. Your partners, associates, and your friends and family all love it. Remember, that the concept and the message that you love may not resonate with your potential clients. It doesn’t matter how much you love it, if it doesn’t speak to your potential clients, it needs to go. You have to put yourself in their shoes, or work with someone who can.

The creative team at Network Affiliates has over 28 years experience developing messages and ad campaigns that generate business for lawyers. We understand how to put ourselves in your clients’ shoes. We know what stands out, and which messages speak to the people you need to reach. We know the difference between a message that sounds great and a message that will get your prospects to call you. Please, contact us today to learn how you can send the right message – and get more business.