Monday, March 15, 2010
San Francisco Meeting Reveals Need for Referral Marketing
We recently completed another of our semi-annual networking sessions with our clients. The meeting - at The St. Regis Hotel in San Francisco - was attended by a number of clients, both old and new as well as Network Affiliates' staff and experts in a range of areas including law firm marketing, media buying for lawyers, TV advertising, internet marketing for attorneys and more.
The meeting included presentations on media buying opportunities for law firms, case studies on successful collateral marketing strategies, and mobile websites. Our TV producers also presented some excellent concepts for the next round of TV ads. The concepts were critiqued and honed by the attorneys in the room and we are excited to see how the new creative comes out. Look for that at our next meeting.
The feature presentation was given by Michael Smith of SBC & Associates. It was entitled "Strategically Positioning Your Law Firm in 'Good Times' and 'Not So Good Times'". Michael elaborated on six things to help you make your firm stronger:
- Learning to work on your practice instead of in your practice
- Recruiting, hiring, retaining and motivating the "Right Staff"
- Strategic planning
- Professional management - Hiring a COO
- Targeted marketing and business development
- Developing and maintaining a dashboard of key performance indicators
Obviously, each of these items was dealt with in depth and many great ideas evolved from the presentation and the participation by the attendees. This presentation was a refresher to many of the attendees, but everybody came away with some good ideas to implement in their own practices.
posted by
Harlan Schillinger
at
3:15 PM
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