Custom Production

Legal Marketing - Network Affiliates

Once upon a time, legal marketing was a nascent field with few advertisers and simply putting an ad on TV would mean success for your law firm. That isn’t the case anymore. Legal marketers have become more savvy and there are more law firms competing for the same number of cases. This places more pressure on you to have a strong marketing message and deliver a quality service to your clients. Having a strong and unique legal marketing message requires creative strategy and insight. A well-planned media strategy is also a necessity; otherwise your TV campaign won’t be effective.

But developing a unique legal marketing message for your firm isn’t easy. Especially since most legal advertising is more or less the same. What is your firm doing to stand out from the crowd? An effective way to separate yourself from the pack is through custom television advertisements designed specifically for your firm and for your marketplace. To create these custom advertisements, your firm needs a marketing partner that not only understands legal marketing, but also understands your firm and your marketplace.

Network Affiliates has been producing custom ad campaigns for lawyers since 1981. Just having an ad on TV won’t ensure success for law firm. Having an ad that reflects the nature of your law firm’s brand and speaks to the consumer is critical. Network prides itself on developing a partnership with your firm and understanding what makes your firm different from other law firms in your marketplace. Having this understanding makes all the difference in the world. It is impossible to build a brand without knowing the 1% of your firm’s DNA that makes your firm different. Network uses this knowledge as the basis of any custom advertising campaign and helps your firm achieve great results.

But beyond knowing your firm inside and out, Network also dedicates itself to knowing your competition and market inside and out as well. Network uses resources like Kantar Media to look at who is spending money in your market and see what type of creative they are running. Based off of this information, Network can strategize what type of creative will stand out in your marketplace and can create a custom television campaign that will resonate with your potential clients. Knowledge is power and knowing the landscape of your marketplace allows Network to craft messages that will generate more cases for your firm. That is what legal marketing is all about, isn’t it?

To see some examples of custom television ads created for Network clients, follow the links below:

• Testimonials
• Rainy Conditions
• Cell Phone Bad Decisions
• Critical Care Unit
• Wheelchair
• Our Community
• Hardships

If your firm needs a custom legal marketing message, contact Network Affiliates today so we can work together to create a marketing campaign that will deliver results for you.