Hispanic

Hispanic Marketing for Lawyers - Network Affiliates

Advertising your legal services on TV for Spanish speakers requires a different approach than your English advertising. The Latin demographic responds differently to advertising concepts. The Latin segment of the population is also very diverse. First generation Mexican immigrants won’t respond to ads the same way a second generation, American born Puerto Rican will. Illegal immigrants and resident aliens also won’t respond to legal marketing in the same way. Spanish is also spoken differently in every corner of the world, so it also important the Spanish dialect in your advertisements reflects the dialect used in your community.

Why do we mention all of this? The point is, marketing to Spanish speakers isn’t just as simple as translating your existing television creative from English to Spanish. Approaching the Latin population requires a clean slate and a fresh approach that is different than your English marketing efforts. With that being said, there are still marketing best practices that apply to both the English speaking and Spanish speaking demographics. If this explanation is confusing about creating Spanish messaging for your law firm, imagine trying to create these messages by yourself. After all, you are supposed to practice law, not understand the psyche of the Hispanic marketplace.

Network Affiliates deals with all of these complicated marketing nuances for you. Network’s Hispanic advertisements range from syndicated advertisements that are pre-produced and customized for your firm. These ads work great for law firms who may not have the budget of a larger law firm. Network also has extensive experience in shooting custom Spanish advertisements for law firms all over North America. Many of these commercials feature lawyers on camera speaking, which adds credibility and personality to your commercials, resonating with the Latin market. Hispanic marketing for lawyers requires a personal touch and Network knows how to make your lawyers more personable and accessible to Latin people. To see what kinds of creative Network has created specifically for the Hispanic demographic, follow the links below. You will be able to see the depth and breadth of Network’s capabilities in Hispanic marketing for lawyers.

• Tony
• Personal Injury
• Luis Direct
• Car Crashes
• Undocumented II
• Auto

All of these ads were created to reflect the local community of Spanish speakers. Network Affiliates understands that each community is different, so we spend lots of time with your firm getting to know your market. Our ads are also designed to alleviate many of the fears Latin people may have of lawyers in terms of their immigration status. It is very important to stress that people are entitled to a lawyer regardless of their immigration status. Network is cognizant of this issue and many others when it comes to Hispanic marketing for lawyers. If your firm is looking to develop a TV campaign in Spanish, contact Network Affiliates today.