Personal Injury

Personal Injury Advertising - Network Affiliates

Most people have no idea what to do in the event of a personal injury. Should they call the insurance company first? Should they take the insurance company’s settlement? Or, should they call a lawyer? Obviously, any lawyer will know the answer to these questions. But the first time someone is seriously injured, their life is turned upside down and they are looking for answers anywhere they can get them.

Fortunately, there are attorneys out there to represent people who have been injured and help them get their lives back together. Communicating this message is very difficult. More and more personal injury law firms are advertising on TV. Most law firm’s marketing messages have become very fragmented and have a tough time standing out from the competition. Even more troubling is that fact that many personal injury law firms use the exact same advertising message and branding platform as other lawyers in their marketplace. It is very important to have a unique message for your firm and to build a strong brand for your law firm. Otherwise, what makes your firm different than the other firms in your market?

To best position your law firm, you need an expert in personal injury advertising. Network Affiliates is a pioneer and expert in this area. Network Affiliates was founded by a personal injury lawyer, Norton Frickey, Sr., and has been refining advertising messages for other personal injury attorneys since 1981. Having a personal injury lawyer running Network Affiliates and his own law firm meant that every advertising idea has been practiced in a real world law firm by a real attorney. This has allowed Network to see the effectiveness of its advertisements in the marketplace and see which ads work and which ads don’t firsthand. Network continues to create new advertising concepts every year, constantly refining its messages and ensuring its clients use the most effective TV ads a personal injury firm can use. Network Affiliates collaborates with its clients twice a year at our networking meeting to create new TV ads based on the competitive environment all across North America. Network gets valuable feedback from other firms who are trying cases and running ads on TV everyday of the week. This gives Network a great insight into marketplaces of all shapes and sizes to see what each marketplace needs from its advertising messaging.

Some of these personal injury advertising concepts can be seen right here on the Network Affiliates website. To see a sample of some of these commercials, follow the links below.

• Faces
• His Life PI
• Bad Decisions
• Important Decisions
• On Your Mind
• So Much Love
• Last Time
• We Care Spoof
• Car Crashes

These samples should give you an idea of the kinds of out of the box advertisements your firm has at its disposal as a Network Affiliates client. If your firm is looking for an approach that is more custom tailored to your firm, learn more about our custom TV production options and how they can help your firm. If your firm is looking for a place to start on television, look no further than Network Affiliates. Contact us today so we can discuss getting your firm on television and the road to market dominance.