Internet

Law Firm Websites - Network Affiliates

Are you one of those attorneys that thinks the Internet is a fad? Or do you think that the Internet isn’t worth the time to understand? Some lawyers are skeptical when embarking upon any sort of venture on the Internet. It is the wild, wild west of our day and there are people who are quick to try and sell you snake oil for your law firm’s Internet solution. But in the back of your mind, you probably know something that is very important: the Internet is here to stay and that every lawyer should have a strategy for their Internet presence.

The Internet has become a very complicated place. Where the Internet used to be a place for businesses to post websites that were really just glorified brochures, now you have to have a more sophisticated approach to be competitive. Network Affiliates designs law firm websites and we are proud to say that we are against boring, brochure like legal websites. Network believes in making your websites functional, attractive and above all, useful for your potential clients. While very few law firms have websites that are their number one lead generators, we can almost guarantee you that every person who walks in the door of your law firm has researched your firm online.

This leads us to another issue of Internet marketing. Just finding your law firm’s website can be a challenge now due to all of the competition online. Your website needs to be optimized so your potential clients can actually find your firm online. Very few people will visit a website not on the first page of search engine results. Studies have shown that up to 95% of traffic comes from the first page of search results. Now, it’s time to look in the mirror. Does your law firm appear on the first page of important search terms online? If not, you’re fighting for 5% of the potential web traffic versus the 95% that exists on the first page of search engines.

Network Affiliates is keenly aware of this phenomena and can help your firm optimize its website for search engines. This is called Search Engine Optimization or SEO. Network has been optimizing websites with the assistance of its sister company, Page 1 Solutions, since 2001. Hundreds of attorneys have trusted their websites to Page 1 and Network Affiliates since then and we have achieved great results by getting people to the very top of page 1.

While a good web design and good SEO can take your law firm website a long way on the Internet, it is also very important to consider other emerging topics in order to maximize your firm’s presence online. A social media strategy is a must going forward. Web video can be a huge help for your firm’s SEO and can help brand your law firm and lawyers as experts in the online space. Your firm’s reputation and the reputation of your firm’s attorneys are important to manage online as people can talk freely about your law firm anywhere online. And instead of these conversations going on in passing like they have up until now, these records are permanent and searchable on search engines.

What this all comes down to is the Internet is complicated. A website is only a small part of your marketing solution online. Having a plan for your law firm’s social media presence, web videos and reputation online is just as important. Trying to do this all yourself can be a daunting task. Having an online partner can be beneficial for your firm. Network Affiliates has extensive experience online and is dedicated to growing your law firm’s presence on the Internet. Contact us today if you want help with your Internet solution.