Mobile

Legal Marketing - Network Affiliates

The statistics for mobile usage are staggering. 10 years ago, no one could have imagined the progression the mobile device would take. Take a look at this inforgraphic if you want to be blown away about the power of the mobile device. The first statistic jumps off the page: there are over 200 TRILLION text messages sent a day in the USA. 200 trillion. That number is absolutely mind boggling. Also, 2011 will be the first year that smart phones make up the majority of the mobile phone market. What does this mean to your law firm and marketing your legal services?

Mobile is moving quickly and becoming educated about mobile marketing trends can only serve to benefit your legal marketing. But what does mobile marketing even entail? Isn’t mobile marketing just about creating apps for the iPhone? The mobile marketing arena is a lot more complicated and diverse than just creating apps. Since many people are now bypassing the home computer and using their phone as their primary computing device, marketing on the mobile phone is just as much about using the power of the Internet as much as it is about creating useful apps. But also, marketing on the mobile phone requires a strategy regarding text messaging. Over 90% of all text messages are read when compared to 10% of e-mails. So, how educated is your law firm about marketing on mobile devices?

Network Affiliates has been keeping up with mobile technology and has solutions to your mobile marketing needs. Network has developed a texting platform that allows clients to text your law firm and receive a response from your firm. These texts are stored in a database allowing your firm to send them an opt-in text so that they can receive text updates from your firm. Your firm can then push out messages via text that you would have formerly relied on direct mail or e-mail to deliver. Now, your firm can send out a text that has a 90% chance of being read. This is significantly higher than other CRM methods. This platform also manages all of the contact information for you and will send an e-mail to you letting you know when a text has been received and needs to be responded to. This texting platform also allows your clients to communicate with your law firm in a way that is potentially more convenient for them. It’s a win-win and is a method of communication that is becoming more and more preferred by the day.

Mobile marketing also requires having an online presence that makes the best use out of mobile technology. Many law firms don’t have a website that is optimized for use on a mobile device. Network Affiliates specializes in creating slimmed down legal websites optimized for use on a mobile device. These mobile websites allow people to contact your firm and gain enough information to send an inquiry all from the comfort of their mobile device. Having a mobile website makes your web experience superior and shows the client that you understand them by having a website that works for their phone. Mobile websites can be great case and lead generators. Having a positive web experience is a big deciding factor for many clients and having a website optimized for mobile devices can swing potential clients from one law firm to another. These mobile websites also mirror your existing website so that your brand stays consistent and your message is the same no matter where people see your law firm. Having a consistent brand message is important for any legal marketing plan. It can help your firm generate more high quality cases.

This is just the tip of the iceberg of mobile. Mobile marketing is still in its infancy but already boasts incredible power and potential. Contact Network Affiliates today to discuss your firm’s mobile marketing strategy and how it can generate more high quality cases for your law firm.